Voice search is a state-of-the-art technology that enables users to use voice commands to make their searches over the internet or an application. Voice search is generally interactive because it requires quite a few clarifications on the part of the user to make the search engine fully comprehend what they want.
Although it is not the ultimate replacement for typed search yet, it is improving day by day to take its place.
Voice search optimization is a process in which keywords and phrases are spoken rather than typed. The better the optimization, the better the search engines can interpret the users’ voiced query.
Over the years, the use of voice assistants has become very common in web searches. A 2018 survey showed that 20% of Google searches were voiced rather than typed. This percentage will likely rise since most people use a mobile device to access the internet.
Owing to the revolution in mobile phones, the newly developed ‘smartphones’ were the first to introduce this feature. It then became possible to substitute the traditional search bar offered by various sites and apps with SEO voice search.
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Modern speakers are becoming a driving force in voice search advancement. The innovative smart speakers are rapidly becoming a household necessity. These speakers allow users to perform their day-to-day tasks with their voices. Whether it be web searching, ordering food online, or buying stuff from online stores, all is possible with smart speakers.
According to an estimation, over 40 million people have smart speakers in the US alone. Although the tech giants Amazon and Apple are the current dominators of the smart speakers’ market with their Alexa and Siri, other tech companies are gradually catching up by releasing their smart speakers.
The evolution in artificial language (AI) and machine language (ML) has been remarkable. It is rapidly changing how we interact with our devices and access the internet. For instance, Google’s RankBrain allows users to recognize words and phrases to predict the results more precisely.
People have been utilizing voice search for almost all the local products and services. Statistics reveal that 58% of people are using voice search when looking for information about local markets.
As the competition in the markets rises, vendors are busy regulating their voice search optimization for better accuracy in results. Google’s voice recognition has 95% accuracy as compared to others. Witnessing these results, other marketers are following suit to improve their voice recognition system.
Google’s infamous voice search is now accessible in more than 100 countries around the world. With Google present in almost every mobile device, SEO voice search has become handy to use in every setting.
Similar to the procedure of algorithms where it collects relevant data to interpret search context, marketers have to study the behavior of consumers to understand their interests better. The real-time customer insights can help you comprehend how different people use voice search.
Although short keywords are here to stay, users nowadays usually write phrases for their queries. If they have a question regarding anything, they naturally type or voice the entire question. Therefore, marketers ought to shift their focus from mere words to full-fledged phrases. For the same reason, it is crucial to work out what terms you need to complete to respond.
Websites that take forever to load are abandoned. The loading speed of websites has an unswerving impact on bounce rate. Therefore, its optimization is important at all costs. Voice searches demand immediate results, and if the website responds slowly, your content will become futile for verbal queries.
Whenever users use voice search, they begin their question with: Who, What, Where, When, Why, or How. They require an immediate answer to their queries. A FAQs page, starting with these W and H questions, could be beneficial in this matter. Answering peoples’ questions effectively can give you an edge over other websites and hence, your website ranking could go higher.
Search engines consider other factors besides content to decide a page’s relevance and position in their search results. Proficient SEOs influence these additional factors to optimize their content further to satisfy search engines. One of these factors is Schema Markup, which is another term for structured data.
Although it does not affect rankings, it can surely boost one’s chances against competitors especially, when it involves voice search optimization. In actuality, it is the data concerning information about your website. It goes in the source code and is not visible to the visitor. This data helps search engines to organize your content for better viewing.
The emergence of voice recognition dates back to 2011 with the introduction of Siri in Apple’s iOS. A decade later, the innovation has reached great heights. No one would have thought that a simple independent app could revolutionize the tech industry. According to a survey, one in every four grownups uses a smartphone in which voice recognition AI is naturally present.
eMarketer claims that 92.3% of users will be utilizing voice assistants by 2023. Amazon’s Alexa and Google’s Assistant continue to fuel the trend of SEO voice search with their rivalry over market share. Voice interfaces have been progressing in various industries. From healthcare to banking, multiple organizations are trying to keep up with the current consumer demand by releasing their voice recognition software.
The core reason for this transfer is the changing consumer demands. Nowadays, consumers prefer comfort over effort when it comes to search. Keeping this in mind, modern website owners and tech companies are optimizing their voice recognition software each day to meet the demands of the users.
Adapting to AI (artificial intelligence) is another reason for such a shift. The increasing use of smart devices in homes and offices has made voice assistants part of human life. So much that people have become dependent on these devices. Many tech experts predict that almost every application will incorporate voice search in the next five years.
Many critics have highlighted the irrelevance of voice search SEO for all the right reasons. They argue that the system converts voice searches into text before submitting them. This makes them no different from typed searches.
However, the supporters of voice search SEO counter that even though voice search is similar to traditional desktop searches, the distinction and revolution brought on by voice search could help search engines and the marketing industry to understand the consumers’ needs better.
SEO has been evolving rapidly. It has now become possible to outsource your SEO to a third-party company. Although it could be costly depending on the services provided by the company you are hiring, the investment is worth it if one has deep pockets. Optimizing SEO and especially voice SEO, is not an easy task. It consumes a lot of time and effort when one is working on website design.
Various agencies offer SEO services that include optimization. Delegating this job to an outside source can save one a lot of trouble. However, if the website creator is working with a team, they often do not need to hire an outside company to do their optimization because one or two members take over the task of working the SEO software.
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