I remember when I started my journey as a business owner. I launched a small startup and hired a guy to take care of search engine optimization (SEO). I remember it was my first week when I asked James, the SEO executive at my startup, “What is google 3 pack?”
It was back in 2014, and the former Google 7 pack was a hit! James told me about it and how Google ranks local businesses, and that interested me a lot! I have been following Google algorithm updates since then, and have taken multiple beginner and advanced level SEO courses over the years.
Since my journey as an SEO professional began with the Google Packs, I have drafted a detailed blog containing in-depth information about what they are, how your business can benefit from Google local results, and how you can use them to get higher conversions, among many other things.
Let’s get right into it.
When you look up a business on Google, the first search engine result page (SERP) shows a couple of paid advertisements, followed by a listing consisting of three different service providers. It means that Google labels those three businesses as the top three services providers in your locality.
Google’s goal is to give users the most relevant and accurate results possible, and the way those results are displayed is continually being improved to simplify users’ search. While this is excellent news for researchers, it can create a slew of complications for small business owners attempting to stay current on the latest and most significant algorithm tweaks and modifications.
The Google 3-pack or the local pack is not going anywhere. It displays 3 maps when you conduct a local Google search on your smartphone or laptop.
Google’s Pack of 3 is, as the name implies, a collection of three local search results. These results are derived from the user’s query and geographic location. For instance, if you search “electrician in Boston,” you’re likely to get three top options based on the amount of information Google can gather about them, the quality of their comments, and their proximity to where you are.
The Google pack page can significantly benefit your business - and best of all, there are several methods for you to appear for free. Before Google launched the local package, local PPC and local SEO were the only two ways for local businesses to appear on the first SERP. Google local pack allows you to use several ways to rank on the first page of Google for relevant local searches.
Mobile search has transformed search engine results pages dramatically in recent years, as consumers increasingly seek out locally relevant information while on the go. Smartphones can transmit location data to search engines, ensuring that consumers receive location-specific results for their searches. Given that searches for ‘nearest Italian restaurant’ and ‘pubs near me’ are among the most popular on Google, it’s unsurprising that local companies are increasingly focused on optimizing their content.
The local pack only has three spots at the top of a search results page, making it important for businesses to invest in local SEO. They need to create a GMB listing in order to secure a top spot on SERPs over time.
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Initially, it was Google 7 pack offering businesses a greater potential from local search results. However, when Google sent out the Pigeon update, the layout of the results page changed dramatically, with the display reduced to just three local listings. This is partly because a list of seven results did not display effectively on mobile.
By reducing the local pack, the chance for local firms to obtain free publicity has been reduced. You cannot optimize solely for the Google 3-Pack, as businesses that show in the Google 3-Pack are location-based. In other words, the local SEO results vary according to the location of the searcher.
However, you may enhance your web presence in such a way that you increase your chances of showing in the 3-Pack for relevant search terms.
Appropriate placement in the Google 3-Pack increases awareness of your business and encourages people to engage with it. Keep these rules in mind while you build your website to increase your chances of being included on these lists.
Prior to the upgrade, local listings were displayed in packs of three, five, or seven, which allowed for more local businesses to appear on the first search results page, even if they did not perform well organically.
The transition to 3-pack listings undoubtedly increases the difficulty of competing for page-one listings.
Additionally, Google has removed phone numbers and specific addresses from the results, replacing them with the street name of the business. The top three local results are rotated based on the searcher’s geographic location.
We’ve been comparing local results for “Plumbers in Seattle” in-house for the last three days, each time surfing Google using ten distinct Seattle IP addresses.
With many of the former navigation tools deactivated – including Google My Business links and the fly-out business card – searchers now need to dig for the contact information and addresses of the businesses in which they became interested.
As numerous CTR studies demonstrate, a sizable portion of searchers regard organic results as more trustworthy, preferring to avoid “foreign” results in the SERPs.
Google My Company is a free tool that enables small firm owners (and charitable organizations) to promote their business on Google Search and Maps. It enables you to connect with customers, update your business profile, and monitor how customers interact with your business on Google.
If your firm has a Google My Business profile, the potential consumer may very possibly discover and contact you to fulfill that requirement.
If you prefer to read instructions, follow the steps below to complete your business profile.
To begin, navigate to google.com/business and note this address to access your Google My Business profile later.
Log in using your Google credentials. Create a Google account by visiting google.com/accounts.
Enter the name of your business. Ascertain that your name is spelled correctly and that you utilize Title Case (where you capitalize the first letter of each word.) This is the customer’s first impression, and you want to ensure it’s a pleasant one.
Enter your company’s mailing address. This is the screen where you’ll enter your business’s address so that Google can verify its existence. This cannot be a post office box or a mailbox located in a retail location such as a Postal Annex or UPS Store. Additionally, each residence may only have one business.
Determine whether you are a retail establishment or a service company. Here you specify if you want visitors to visit your storefront or office. You can choose a mile radius around your business, a certain city or state, or a collection of zip codes.
Determine the primary business category for your enterprise. Selecting a key category is critical since it determines where and when your website will appear in Google searches. Google is all about relevancy, which means that if a potential consumer searches for “Italian Restaurant,” but your establishment is a pizza parlor, you may not appear. If the customer searches for “Best pizza near me,” your business profile has a significantly better chance of appearing in the search results.
Include your contact information and website. GMB tracks website clicks and phone calls, which is why you have to make sure your information is correct.
Confirm the accuracy of your local listing (most likely with a postcard) According to Google, you must validate your business listing in order to manage its information on Search, Maps, and other Google properties. The verification procedure enables Google to ensure that your business information is accurate and that it is only accessible to you, the business owner, or management.
Complete the process of creating your Google My Business profile. In the next chapter of our Google My Business series, I’ll discuss improving your Google My Business profile in greater detail.
Consider a new customer walking into your store and informing you that they discovered you via Google. They discovered YOU. Put an end to your fantasies because all of this is feasible with Google My Business. Utilize this free SEO tool provided by Google to begin recruiting, engaging, and converting new clients immediately.
Online reviews are a critical component of local SEO. Local search optimization is the process of optimizing your website for local search results. This places your business at the top of search results when customers are looking for nearby services.
The local SEO Holy Grail is Google’s local package. It appears above the organic SERPs in local search. Simple Google terms like dentist or plumber, and you will find the local service pack.
Assume you are a graphic design firm seeking new clients. A prospective client may conduct a Google search for graphic designers and discover your firm. Then they can read reviews on websites such as Facebook and the Yellow Pages and decide whether they like what they see.
When you conduct a search for a certain person, corporation, or other entity, knowledge panels are presented alongside the search results. Google generates these ratings using the information on businesses from Google, Facebook, and other industry-related websites. The Knowledge Dashboard includes a link to your website, along with your name, location, phone number, and office hours.
When consumers Google your brand, a knowledge dashboard displays star ratings, and the local package displays star ratings in local search results. However, how does it differentiate itself from the standard organic search results?
Rich snippets enable you to include additional information in search engine results, such as images, pricing, or star ratings.
As noted previously, search engines such as Google gather information about your business from other SEO optimized websites. This enables them to deliver the most relevant information in search results and may also help you improve your ranking on Google.
When a local search is conducted, the Local 3-Pack ranks #1 93 percent of the time – and 46 percent of all Google searches are of this sort. In other words, if your business is optimized for local search on Google, it automatically has a greater probability of ranking higher on SERPs.
There is no doubt that having your business ranked on Google 3 pack will benefit your business in several ways from your online presence to your potential customer base and revenue figures.
According to ThinkWithGoogle, 50% of consumers who conduct a local search on their smartphone visit a store within a day.
Only 18% of those searches result in a purchase. Smartphone searches with the phrase “near me” have also climbed 34 times since 2011.
What does this mean for you personally? You want your business to appear in local searches as, which is possible by appearing in the local pack.
The Local Pack offers numerous advantages, both online and offline. To begin, it will result in more website traffic and improved SEO results. As Digital Coast Marketing notes, “it is very uncommon for a small business included on a few local listings with little traffic to outperform large chains with a location in that area: that is how powerful your presence on a listings site can be.” This is because Google wants to provide a positive search experience for users by highlighting results that are truly local.
Your business will profit from increased foot traffic as a result of these online perks, resulting in additional consumers and increased income. When individuals search online, they rarely look past the first page of Google, and in a local search, this first page is dominated by the 3-Pack. 78 percent of these local mobile searches result in offline purchases, meaning that each local search query in your area has the potential to generate new consumers and money.
They studied where people clicked when they got at their local search results in a Moz case study. The study discovered the following:
Google is constantly striving to provide its searchers with the greatest information and experience possible. As a result, they want to ensure that every firm listed in the search results adequately “answers” the searcher’s inquiry. They will be aided in their endeavor by characteristics such as proximity, category, and keywords.
The entire process to rank higher on SERPs and land in the Google 3 Pack can be extremely daunting, not to mention the potential of making errors and failing the campaign. It is why most businesspeople prefer to outsource SEO to professionals in pursuit of increasing their Google SERPs tracking.
Google says 46% of searches have a local intent in them. Simply put, your potential customers are searching for your services or products within your local area. Get your business's visibility higher with local SEO before your competitors do. Let's discuss how we've helped local businesses like yours achieve that power spot on Google in just 3 months.GET A FREE PROPOSAL