Motion graphics and animation have taken over the marketing and advertising frontier that continues to grow. These powerful tools have given new ways to businesses to promote their products while increasing engagement.
Motion graphics videos are the new fun way of reaching the audience creatively. These graphics range from smaller animations on applications and websites to full-length promotional videos for advertising needs. The trends are quickly changing with innovative ideas and motion graphics tools so businesses need to stay updated with the audience they are most interested in.
The trends for motion graphics have been changing since the world went into lockdown in 2020. This has given rise to motion graphics designers who had more time on their hands to get creative. With new motion graphic ideas entering the market every week, the trends change quickly.
However, the importance of creative animation trends has not changed. If possible, it has grown resulting in better marketing ROIs. Companies can get motion graphic design inspiration by looking at the trends of 2021.
The new norm of motion graphic video designs is the blending of 2D and 3D animations. The perfect blending of styles and images creates a masterpiece. This new form of motion graphic started trending up last year when the result was a highly captivating piece. The informative video from SESUCHT for PayPal is a perfect example of using 2D elements and giving them life in 3D.
Although it looks simple, the video gradually captures the attention of the viewer all the while educating them about the service. Highly innovative motion graphic designs where the paper-like feels blends into 3D motion graphics. The artwork of the designer is so strong that an audience who does not speak the same language can understand it. The functionality of the service is embedded into the video so well, it is perfect!
Seamless transitions videos are gaining popularity because of their captivating, uninterrupted journey from start to finish. The fluid motion of videos has a soothing effect on the viewers as they are taken forward with full attention. Lincoln Luxury ad transition video by Luis Paris is an excellent example of seamless transitions. Luis Paris’s work is mesmerizing as it keeps the audience guessing. Meanwhile, the appearance of adapting hits the audience with a full blow.
One more example of seamless transitions motion graphic video worth mentioning is The Confidante of Hyatt designed by Not To Scale. The retro feeling of this graphic design is perfect to bring the audience in the mood for vacations. The storytelling and concept of these motion graphics are to the point, understandable, and engaging. Instead of speaking to the visitors of the hotel, the story is communicated through powerful visuals and animation.
Although kinetic typography is not a new trend, it certainly has expanded over the years. They are frequently used in advertising commercials. This is a great way of bringing copy to life by using dynamic motion graphics. A good example of reinforcing a copy of an ad in kinetic typography is Kinotype by Francois Pellae.
Designers are adding a poetic meaning to advertising copy by experimenting with fragmented texts. So far, broken text motion graphics have been received positively. This trend is catching on with more designers as businesses are willing to play around with it. See a good example of broken text here.
Computer animated animations that have a big impact on the screen are catching the attention of viewers around the world. Commercial advertisements use VFX effects to create a big, film-like impact and so far, they are successful. Designers are utilizing VFX for creating engaging video content. Look here for a great example.
Another trend that has taken the online business world by storm are animated logos. This has taken brand recognition and identity to another level. This significant trend in brand identity design has become a norm now as motion graphics breathe life into static icons and typography. Animated logos serve the purpose of getting the attention of customers and clarifying hidden meaning in the logo. Usually, logos are animated to form through unexpected twists and turns making them unique in every way.
The trend of thin lines gained popularity when handwritten explainer videos were positively received by the audience. This gave motion graphic designers the idea to create a video using thin lines. Using this technique is quite functional as it gives the video a direction, defines shapes and brings the right mood. Motion graphic artists use extra-thin lines to create a distinctive image that looks like hand-drawn images. This trend is unique and keeps the viewer hooked until the end. Several artists and companies have taken up the thin line motion graphic video trend for promoting their brand. A good example of this trend is the animated video by Explain Ninja.
The grain effect makes illustrations look raw and authentic. The texture on the vector images makes this trend look real. As opposed to the shiny, fine-tuned imagery, the effect of the grain stands out. When this effect is put in animated videos, the result is an eye-catching visual that keeps the audience hooked. These kinds of animations give the customers the message about the brand’s originality and authentic creativity.
When it comes to advertising, brands play on emotions to connect with the customer. Nostalgia is one such feeling, which is highly effective. Nostalgic retro vibes are used in interior designs, architecture and even cocktail bars. Adding this feeling to motion graphics leads to higher customer engagement. Adding grain along with noise to polished imagery creates a camera-like quality. The result is an organic effect that takes customers to nostalgic memories. It feel original, the 90s, and very relatable. SKILZ has created a retro motion graphic video for Ubihom Winter that serves as an explainer video.
A recent study has shown that 38% of internet users do not wish to engage with applications and websites that are unattractive. Using motion graphic templates in websites and mobile applications is becoming the norm to meet the demand of internet users. There are no more flat loading screens or boring graphics.
As an advanced version of transition videos, graphic motion designers use liquid motion to make their videos creative. Instead of a smooth shift, shapes change with a splash giving it a creative twist. The liquid transformation is a delightful sight. See a great example here.
The representation of 3D elements on a 2D screen is isometric designs. Brands that wish to bring attention to details in a video using this trend. A good example of isometric design is here.
When the objective of a video is to emphasize a message, huge and big typography is used. Motion graphics having a full-screen font is a great way to send an important message to the customers. This example is a great one for a huge and bold typography trend.
Gradients are simply colour transitions that are gaining popularity around the world. Big organizations like Instagram and Stripe use gradients in their log and overall web design. This trend can be used in illustrations, backgrounds and for vibrant UI.
Motion graphic designers around the world are using virtual reality in their work to create superior quality effects in a video. The creativity and possibilities with virtual reality and motion graphics are endless. According to sources, the market size of virtual reality is expected to reach over $44.7 billion by 2024. Additionally, the compound annual growth is expected to be 33.47%.
The most liked trend is minimalism. However, there is nothing minimalist as was the traditional plain texts and designs. Motion graphic designers are adding bold fluid styles, bold colours, unexpected textures and more to create a masterpiece. A minimalist motion graphic video will look like it but in reality, captivates the viewer and keeps them hooked from start to finish. See the perfect example here.
The design trends of motion graphics will continue to evolve as designers come up with innovative ideas highlighting motion graphics multiple advantages. The key to success is using the right trend, one that makes the brand’s message effective and loud. The dynamics of motion graphics videos ensure the conveyance of an important message or telling a story.
The year 2021 has been a year of breakthroughs in all fields of personal lives and industries globally. Motion graphics and animations have been under the same influence of positive human perception of the world around. Using the right mix of trend, creativity, story and music can lead to a masterpiece, which resonates with the audience well.
It is essential to pack the motion graphic video with useful information that is easily perceived by customers and potential customers alike. There is no perfect recipe for creating the motion graphic video in 2021; all it takes are emotions, creativity and the right tools.