With the technology evolving, users now assume that their smartphone will automatically detect their location and thus search online for stores and businesses using ‘Near Me’. According to a study, the ‘Near Me’ searches on Google have increased by 900% over a period of 2 years.
This means local SEO has become more important and remains on the top of the to-do list for the success of local businesses to mark their presence and find their potential customers in a local market. While the wide strokes for local SEO are the same as the regular SEO, the essentials are a bit different and vary slightly.
According to HubSpot, only 25% of users scroll past the first page of Google. What does that mean for a local business? If you do not rank on the top of a Google search, it is highly unlikely that you will reach out to your potential customers. Alternately, if your business ranks on the top of the Google page, you are likely to have more traffic, clicks, and eventually an increase in the number of customers.
But how do you check out where you are standing and what needs to be focused and improved in order to rank high on Google? Or how do you know whether your business site is reaching a potential audience or not?
Well, the answer to all your questions is a local SEO audit. The local SEO audit will help you figure out where you stand on the rankings and what needs to be redone or improved.
Do you know where your business stands on the search engines? How do you ensure that the links you have created are not broken? Do you keep a constant eye on the reviews provided to your business? Do you know which keywords do you rank on and how are they performing? Is your website optimized to perform well on all the devices? All these questions can be answered through a local SEO audit.
With the substantial surge in local searches, the focus needs to be diverted in the local SEO audit for your business site. A local SEO audit is a health check to your comprehensive local SEO strategy. The audit reveals the condition of your site or page, which shows you the gaps in SEO strategy and implementation. Furthermore, the audit exposes the gaps you need to plug to boost your local business SEO ranking, resulting in driving traffic and converting traffic into sales. From the audit's results, you can plan what needs to be done and what steps should be focused on.
Are you aware of the missing information on your site’s profile? Are you sure that the data and analysis you have are accurate? What about the technical errors and content problems that are not allowing you to rank in the search results? How do you know where you rank and where do you lack reviews?
From local on-site SEO to backlinking, Google My Business account to negative reviews, and ratings to listings, the local SEO audit is completely worth it to boost your site. This helps you detect your weak spots early, so your focus can be directed on what’s holding you back from climbing the local search engine results page and can be resolved.
Once all the issues have been resolved, you can rank on the Google 3 pack listing consisting of three different service providers, eventually leading to more traffic on your site that can be converted to leads and sales. Whether you're looking for more phone calls or newsletter signups, a thorough local standing can rationalize the sales journey for your ideal audience.
With the internet reaching millions of people at an instant, the competition for local businesses is at its peak. However, to reach out to your targeted audience, your business needs to be empowered with local searches.
However, to be found on the SERP, your business needs help from Google, Bing, and Yahoo search engines, from where people can search for your business, check out the location, and contact you. All of this happens at a moment’s notice and can ultimately convert the potential customer into a sale. To make sure that your business doesn’t stay behind, you need to conduct a local SEO audit.
You have an idea, we have a way to get you there. Ready to discuss? It's Free!
Let’s look into the reasons why you need a local SEO audit:
With plenty of options available, consumers ensure that the business they make purchases from is reliable and can meet their needs. That is why consumers check out the online reviews and examine the reputation of the brand before they make a purchase. Building a brand helps you to build consumers’ trust in your business and reliably meet the consumers’ needs.
With the ‘Near Me’ searches on Google increasing by 900%, boosting your business’s organic search visibility is crucial for success. An increase in organic visibility means more customers and more customers means more profit. If your business is more visible in your local area, you increase the opportunities to grow your business.
Customers tend to stay in touch with what the business can offer them. If your business falls behind, the customers won't be coming back, which can impact the revenue of the business. But to reach out to the new prospects, you need to make sure that your site is being visited by the potentials you are looking to target. An exhaustive local SEO audit gives you insights into your marketing efforts!
The local SEO audit can help you identify the loopholes in your website and the tactics to solve them. This can help you reach out to the potential prospects, and them to reach you easily and thus help you identify what is generating those conversions. The audit can also help you identify what targeted keywords or which pages are consumers looking more into so you can fix those and improve the conversion rate.
If you see your website is ranking lower, what steps need to be taken to rank high? If your website is ranking high, what needs to be done to stay there? What is going to differentiate you from your competitor? The local SEO audit can help you look into the best opportunities to improve search visibility and to rank your website higher on the search engines, and educate yourself about where your website needs improvement.
Let’s determine a basic checklist to run into the local SEO audit:
Type /robots.txt after the URL of your business to see if your site has this file. If yes, you need to make sure that search engines are indexing your business website.
Visit Google and type site:domainname.com to check if your site is returning a suitable amount of results. In case the site returns no, or fewer results, your site has an indexing problem and needs to be corrected.
An up-to-date sitemap is important as it is a roadmap that lists all the web pages of the website and lets search engines crawl the website. To view your sitemap, visitwww.domainname.com/sitemap.xml.
A 404 error is an HTTP status code that cannot be found on the website, in fact, can be experienced when a link on your site points to the page that doesn’t exist or couldn’t be found. Visit brokenlinkcheck to look out for the errors you have as search engines frown upon this and these errors need to be addressed.
The homepage of your active site may have up to 4 pages indexed. These can include http://domainname.com, http://domainname.com/index.php, http://www.domainname.com, and http://www.domainname.com. Your site shall have only one URL as the home page.
Both the search engines and users can benefit from SEO-friendly URLs. For the relevant keywords, the SEO Friendly URLs can help search engines with your site’s ranking. The best URL would be http://www.domainname.com/.
In order to make sure that your potential customer turns to sale, you need to optimize your Google My Business Profile with high-quality Images related to your business, choosing the correct category and sub-category, relevant description and proper keywords, and any other relevant information.
The duplicate or identical content on your site is harmful and can hinder your SEO and affect your search rankings. Look out for duplicate content or listings to avoid any hindrance. Go to Copyscape and enter your website or domain name. If you find the results, this will mean that your website is being copied by others or maybe copying other sites.
Every page on your site should have a descriptive tag and title. This can be viewed on the top of the browser or by viewing the source code. Your title tag should be equal to or less than 70 characters, concise and descriptive of the page content.
The relevancy of content and major titles is important to search engines. If you have structured and relevant content the search engines will optimize your content well. If not, you need to re-evaluate content to optimize it.
Online reviews are as important as personal recommendations and are becoming more relevant to local search. The search engines get signals from Yelp and Google reviews regarding the quality of your product or service.
What are your target keywords? The initial step of the local SEO audit should be to determine what are your keyword’s current ranking and identify any prospects they might be missing to drive more traffic.
According to a study, 60% of searches are conducted on mobile phones and users are likely to bounce off if your website is not optimized for smartphones. Look out for the optimization of your website for all the devices including desktops, tablets, and smartphones.
Keep an eye on how your social media is performing because your presence and influence on social media can inflate your local SEO. Inspect the SERP to see if your social profiles display in the organic rankings. If not, these need to be re-evaluated and re-worked.
Performing a local SEO audit may look like a difficult task, but it doesn’t have to be overwhelming. All these steps will take a maximum of an hour of yours. Proper SEO does not turn things overnight and takes time and while you may want to see results right away, a comprehensive local SEO audit is the initial step to climbing in the rankings.
A lot of businesses have gone through an SEO audit earlier, but they lacked the right tactics and planning to resolve the issues and improve their rankings. The local SEO audit provides ample information about where your site is lacking, but they hardly provide a step-by-step guide to the solutions to fixing those issues. This is where local SEO experts and SEO strategists can help you flourish your business. With a local SEO audit executed by SEO specialists, you can figure out the exact areas of improvement on your website. and the strategies you need to implement to start ranking.
Here at Designitic, we provide a large number of SEO services including local SEO audits. We can take care of your local SEO and also do a complete local SEO audit including analytics, backlinking, comprehensive competitor research, etc. Reach out to us today to schedule an SEO audit and start achieving the rankings you aim for!
Google says 46% of searches have a local intent in them. Simply put, your potential customers are searching for your services or products within your local area. Get your business's visibility higher with local SEO before your competitors do.GET A FREE PROPOSAL