A byproduct of businesses making their online presence due to the COVID19 pandemic is that there is more competition than ever.
Businesses who offer services or products which can satisfy a large audience coming from different backgrounds are missing out by not working towards implementing an international SEO strategy.
While devising an SEO strategy, great attention must be paid to the needs of the business, the audience and the potential to break into new spaces.
Not paying attention to potential clients based on their location can be fatal for the growth of your business. Therefore, one must concentrate greatly on developing a strong international profile.
International SEO is vital for the growth of your business. It aids search engines in identifying what countries and what languages the business is targeting. This allows the business to increase its clientele.
To top the international SEO game, the business needs a combination of traditional SEO, improving content visibility to search engines and high-quality translation.
This would not only increase website traffic, but search engines would also understand it and it will satisfy customers.
A byproduct of more businesses making their online presence known due to the COVID19 pandemic is that there is more competition than ever. Therefore, businesses that offer services or products that can satisfy a large audience from different backgrounds are missing out by not implementing an international SEO strategy.
International SEO is vital for the growth of your business. It aids search engines in identifying what countries and what languages are being targeted. It allows the business to increase its clientele.
International SEO requires that businesses use traditional SEO, which improves content visibility to search engines and high-quality translation. This approach would increase website traffic, but search engines would also understand it and satisfy customers.
Everything from site navigation, content to the home page must be in the native language of the place that is being targeted. Make sure that the website does not redirect the user to a different language based on their location. The website may recommend a substitute language page but not redirect the reader automatically.
While devising an SEO strategy, great attention must be paid to the needs of the business, the audience, and the potential to break into new spaces. Not paying attention to potential clients based on their location can be fatal for the growth of your business. Therefore, one must concentrate greatly on developing a strong international profile.
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The business has to decide if they want ccTLD, subdirectories or subdomains? Every business must evaluate all the three options and choose the one which caters to their business strategy. Businesses must also focus on Hreflang.
Hreflang is an HTML characteristic that shows what language the content is in and also shows the geolocation of the reader. It tells search engines like Google the language and the location the business wants to target. This increases business reach. The HTML characteristic is really important if the business is targeting a specific market and language.
Everything from site navigation, content, to the home page, must be in the native language of the place that is being targeted. Make sure that the website does not redirect the user to a different language based on their location. The website may recommend a substitute language page but not redirect the reader automatically.
Businesses should also avoid machine translations. They may be easier and faster but they are not at all helpful.
Using translation plugins can do more harm because translating from one language can cause great implications which the machine may not be able to decipher. Bad translations would affect rankings.
It would also negatively affect the impression of your business with the local client.
The business must make sure the information being provided caters to your audience. This can be done by using local language, time zones, currency and contact information.
Examples of these can be local phone numbers and addresses. Anything which makes the business look more approachable.
This helps show search engines and users that they are in the right spot. The business must also pay grave importance to cultural differences. Creating a website that caters to all their needs paves way for a good experience.
Businesses should compare home market rankings to other markets. Figure out the gaps and target certain areas and focus on SEO for the website to rank high internationally. Thus, the content being produced needs to be better than the local competition.
The google algorithm is universal but SERPS are fully dependent on the location. If the business's strategy is to target a specific keyword, the business must analyze the SERPs.
The business must also be aware of the changes in search volume and meaning of those terms in the local language. For example, search results for “football streaming” would vary greatly in Europe and the USA. Thus, this should be given great emphasis while devising a country-level strategy.
E.A.T is an acronym for “Expertise, Authoritativeness and Trustworthiness”. These three factors are mentioned in Google's Search Quality Raters Guidelines. When these qualities are present in the content being produced, it helps build trust.
Therefore businesses must focus on incorporating these qualities in the content being produced. This would create a great impression on the audience as well as put you on the top page.
Links are very important. This is because links are based on the proposition of recommendations. Even though Google says that one should not build links.
Businesses can go around this statement by focusing on quality over quantity. Relevant links from a site with a domain rating of 50 would help the business get better rankings in comparison to 10 irrelevant links from sites with a domain rating of less than 10.
Thus, don't add in LinkedIn connections but create relationships with marketers or people in the industry you are associated with.
While working with international SEO, the scope of the business is broader in comparison to catering to only one region or country. Optimize holistically by focusing around a user-friendly taxonomy and on your main pillars which would ensure you grow then with a narrow view.
The first thing any business must do is install google analytics so that they have plenty of data. Configure multiple profiles which help your team analyze various views of data. In the sense that you may configure source, geography or URL.
Google Tag Manager is an easy way to manage all google and third-party tags in one place. It allows you to work more efficiently. It can be used for campaign and event tracking, testing, troubleshooting and integration between organic and paid campaigns.
The search console tracks keywords that attract people to your site and it also checks for errors like 404s or missing metadata. The search console investigates what happens before the user accesses your site.
Use trustworthy SEO plugins which allow a lot of efficiency to your on-page SEO strategy. Trustworthy SEO plugins allow the business to customize metadata, score SEO and readability and offer internal linking suggestions.
Good website architecture is very important as Google prioritizes it. Poorly structured websites can be messy for google to work through, pulling bad bandwidth and diluting authority across low-priority websites. Therefore, as the evidence above suggests, businesses must keep website architecture flat and user-friendly.
Google prefers websites that have a quick loading time. Businesses must make sure that the loading time for their website is very fast, as is a factor that Google takes into account when ranking websites. Use tools like Google's page speed insights to check page load time. Compress files and remove unnecessary stuff off the website to reduce loading time.
The body copy of the business is just the first impression. Businesses must come up with a plan for producing useful and shareable content in different formats. This helps by increasing the number of opportunities for your content to rank. It also caters to the different learning styles of the audience.
The content strategy being used should incorporate the entire purchase funnel, create relationships with your audience, increase website traffic and increase clientele.
Businesses must make sure to use keywords with their images and alt tags. Alt tags can be really helpful as they allow search engines and vision-impaired users to understand what the visual content is about. Which helps them increase rank in the google image search. But make sure to not go overboard with keyword stuffing. Be descriptive and add keywords and synonyms.
Indeed, social media links don't hold the same weightage as other links. But they do act as trust signals. Businesses should make sure that there is a social sharing option in their content.
Businesses should be available on the platforms that their audience is using. This allows the audience to engage and share your brand. Businesses should make sure that their participation is to the maximum on these social media platforms.
Produce byline articles and guest posts on relevant blogs and industry resources. Links to the business's website from the bylines will strengthen the business’s backline profile and would also boost the business’s authoritativeness.
Google's main goal is to put the best, relevant and most authoritative content on page one. One of the factors it uses to access these factors is backlinks.
Backlinks from quality websites prove to Google that the audience likes the content, they find it valuable and that is why the webpage is worthy of being on Google's first page.
Therefore, a business must focus on both quality and quantity in link building. But also keep in mind that between the two, always choose quality.
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