Video marketing is the leader of digital marketing techniques. According to the report by Animoto titled: Social Video Trends: Consumer and Marketer Insights 2020, at least 91% of marketers saw an increase in their ROIs. Another 93% reported that videos have directly led to an increase in the number of customers.
The question remains: how to break through a barrier of white noise since videos are permeating?
The answer is simple: motion graphics.
We have been exposed to motion graphics and it is nothing new. Although it was a realm of the film industry, we saw it. The credits and opening titles were made to keep the audience hooked with moving graphics. A few years later, every brand adopted the video marketing technique and life is not cheerful without it.
Motion graphics are graphics images and objects that are in motion. These are now commonly used in marketing strategies for different objectives. Explainer videos are created to clarify a concept, while instructional videos walk a customer through a process. Motion graphics is a great way to attract the audience and enhance the aesthetics of a brand or a website. Additionally, they are recommended for engagement on social media.
According to data gathered from a report by the Content Marketing Institute, around three-quarters of marketing professionals keep video production as a top priority. They ensure that their content strategy has videos as the top task.
However, most are unable to create anything extraordinary. Motion graphics is a great way to break through the barriers of a saturated video ads industry. The reasons why motion graphics should be an important part of marketing strategy for businesses are listed below.
The internet is a field of great competition and the next more interesting thing is just a swipe away. It is evident that consumers have access to spellbinding content and anything that does not intrigue their attention will be swiped away.
The audience from your target market should be getting excited when they come across your content. Motion graphics are a great way to get their attention and encourage engagement. Playing on the unique selling point of your product or service along with interesting graphics is an ideal way of creating fascinating content.
Having a strong brand identity helps in capturing a chunk of the market share that is already highly populated. Potential customers who are aware of a brand are more likely to complete the customer journey. Producing videos can create that impact but considering the overheads attached to the production and live-action videos, profitability looks bleak.
Therefore, motion graphics videos are far better as you can include so much about your brand. The audience will be better able to identify the brand with the colours, symbols, and logos. Video animation productions create higher retention levels as well.
Motion graphics videos are perfect for social media platforms. The nature of these being short, to-the-point, and visually appealing makes them perfect for re-sharing. Video marketing targeted to mobile devices is another reason why the share-ability of motion graphic videos is high. IAB Video Advertising Spending Report says that one-third of all digital marketing budgets are allotted to mobile advertising.
The reason is clear; most people interact on social media on their phones. Therefore, motion graphics should be designed especially for mobile devices to stay ahead of the competition. This also makes it easier for your target audience to re-share your content.
As mentioned earlier, choosing to create motion graphics videos over real-life action videos can save tons of money. Having to create real-life videos would mean hiring actors, cameras, and equipment. Additionally, you will need to book a studio and team for post-production and that adds up to more expenses and time.
On the other hand, a motion graphic video will not add more time or people into the mix. It can just be your team and a talented motion graphic designer. The costs are cut down to a considerable figure and the result is a more attractive video. Another significant feature of a motion graphic video is that it can be watched without sound. People usually scroll through their social media while they are surrounded by others. This makes them watch videos on mute, making motion graphic videos highly effective.
Motion graphics are versatile and can be used for all kinds of businesses to serve all kinds of purposes. However, adding them to your marketing strategy can be done in a few ways. Like the following:
We see animated images and GIFs all over social media and they do get our attention. Brands that still use static images and vectors to send their message either have a very strong copy or powerful images. However, motion graphics videos get the most retention. Using motion graphics is a great way to make the brand relatable and approachable. It is only wise to add this technique to your marketing arsenal.
Animated logos help the audience remember your brand. It is a great way of sending hidden messages in the logo. The audience will likely remember what the brand is about and will see the animation from the start to the end. Consider this an effective brand awareness tool.
Consider explainer videos when it comes to showing your audience how the product is manufactured. It is also a powerful way of telling the audience about the brand’s story. It is the best way of breaking complex concepts down into easy and fun ways for the audience to understand.
Brands invest thousands of dollars every year on social media ads by producing full-length, live-action videos. Motion graphics for Facebook ads is the ideal alternate strategy as it is highly effective and eradicates the text amount restrictions. When producing video Facebook ads using motion graphics, only the thumbnail image is required.
As an explainer video, motion graphics can be used to tell the brand story to the audience. This is one effective method, which the audience will remember. Making it interesting with animated infographics can add versatility and more colour to the story.
Based on the numerous benefits and importance of motion graphics in marketing, it is evident that you would want to hire one for your business. Employing a designer will enable your team to avoid technical mistakes since you will have an expert on the panel.
Designers today possess a skill set that allows them to create interesting graphics and bring them to life. As a marketing manager, you can find a lot of designers willing to work for your brand. Numerous agencies would also want to work for your brand and create motion graphic content. If you consider gradually changing your video marketing strategies, it will cost you more. Having an agency to animate your website, then your social media handles and then video advertising would be exhausting, time-consuming and expensive. Hiring a single designer for your brand would be enough.
However, the most important part is identifying the right candidate for the job. The first step is to take a look at the candidate’s portfolio and scrutinize all work done previously. This will give you an idea about the candidate’s creativity. The candidate’s skills in different motion graphic software can also be judged based on the portfolio.
The second step is to look at previous recommendations. Looking at recommendations gives you an idea about the candidate’s work ethic. Does the candidate take his or her work seriously? Does the candidate use time efficiently? Does he or she take initiative when it comes to creative execution? These are some of the things to consider when hiring a motion graphic designer.
Thirdly, it is vital to ensure that the designer you hire is aware of the latest motion graphic trends and follows all technical motion graphic guidelines. This will align your designer to your brand’s standards and probably grow your business higher.
Hiring the right motion graphic designer, one who is not only skilled with the best motion graphics software but also creative can take your brand to new heights. As marketing is an integral part of business growth, so is video marketing. The new trends in video marketing are motion graphics and every business needs a strong video marketing team.
The importance of marketing, sales, IT and finance manager is evident. Adding new strategies in each segment of the business means adding the right talent to the team as well. Since motion graphics are new in the marketing industry, it is imperative to hire a motion graphic designer too. Motion graphic videos in themselves are a great way to build your brand image and propel it forward. Businesses can grow with engagement, retention and therefore, sales.