Globalization changed the world for the better, and the connection between people is stronger than ever before. This has opened the doors of the world for individuals to do business from a dingy desk in a garage. Business opportunities today were not possible in the past and reaching an international market has never been easier.
The way to tap a larger market from any corner of the world is through an impressive website. It is the biggest tool at disposal for businesses to flourish and gain popularity. Having a user-friendly website is the best way to enter a highly saturated market and leave an impression.
This is where the question of website development comes to mind. Having a website is one thing, but having an impressive website that breaks through the white noise is the challenge.
Catering to this need, many website development companies offer services for businesses around the world. Web development outsourcing is an option that meets the current needs of the digital world.
Being in 2021, a post-pandemic year, digitalization is everything. People have learned that everything is possible online, and the world has adapted to global lockdowns, giving opportunities for businesses to use easy tools for interesting website development.
Choosing the right technology partner is a challenge that businesses face, but this needs to be done cautiously.
Let us look at web development outsourcing and how it helps businesses reach new global markets.
Outsourcing can be highly beneficial for businesses across the world. Ever since the world went into a global lockdown, outsourcing has become the go-to solution for many companies. However, with all benefits are attached risks that can be a real trial. This is where good negotiation skills come in handy.
Defining outsourcing in simple words is a business practice where a certain job function or a service is delegated to a third party. When talking about the IT industry, certain outsourcing projects to a third-party digital house can include various operations. We can outsource an entire IT function or a chunk of a project when the internal team cannot do it on its own.
Some outsourced components of an IT project can be network services, software development, app development, disaster recovery, or web design. Companies usually choose an offshore IT service since they charge a lot less. The difference in currencies results in higher business profits for both parties. However, one thing to consider is the difference in languages that could be a source of hindrance in business dealings.
Depending on the type of business and the project being outsourced, the benefits vary. The benefits are usually the same, including:
Companies can cut back on business expenses by choosing to outsource. By delegating a larger project or multiple smaller projects can lower costs for a business. The low labor rates when choosing an offshore IT service is also beneficial.
By outsourcing parts of an extensive project, companies can save time and energy for the internal team. The project timeline can visibly decrease and produce better projects. Choosing an expert IT service also ensures that there are no bugs in the end project.
Including multiple skills and talents of internal and external teams increases the variability of a project. All the talent incorporated within one project can increase its efficiency and yield better results.
Once each part of a project is divided into smaller chunks, it can be distributed according to the expertise. Outsourcing a part, which can be done perfectly by an IT service outside the business, can benefit the teams. This way, the business can stay focused on strategies and everyone can do what they do best.
Businesses usually do not have everything within their teams. There are some resources and skills that can only be found in an expert IT service. Since they are experts, a business can access those resources without an added cost or talent.
With a shared workload with an outsourced team, there is flexibility in the timeline of projects. In case there are changes in the business or the commercial industry, we can tackle them within time. Business needs are constantly changing because of the ever-changing dynamics of the commercial dealings of the world.
By hiring a third party, businesses can enter the market a lot faster. The chances of bugs in web development of design are statistically lower.
Since the IT projects are outsourced, businesses do not need to upgrade their internal IT infrastructure. The costs of additional plug-ins and updates can be minimized or completely put off.
Businesses choosing to outsource their projects can have access to intellectual property and thought leadership of the chosen IT service. The outsource teams are structured well to fit the needs of delivering high-quality projects. This gives companies access to more talent within the same cost of doing business.
Since the IT service will transfer assets to the hiring company, there can be an increase in the business's value. This can also lead to cash influx sometimes.
Now that we know the benefits of outsourcing a web design and development project, let us look at the steps on how to get started. The following five steps should be enough to begin a new web design project.
The most important decision to make when starting with an outsourcing project is selecting the right IT service provider. This can be a game-changer for the IT project at hand. A few things to keep in mind before deciding is to:
These should be enough to give you an idea about the work ethics and the level of creativity the IT service provider has. A good option is to visit the websites that have been designed by the one you select.
Once the decision has been made, it is time to get in touch with the service provider and agree to a meeting. We can do this in person if the service provider is local. Usually, businesses select offshore service providers, so meeting online is the best option. IT services have a standard form of getting a brief from their clients. We should do this with accuracy and care so the project can take a timely flight.
When the IT service provider receives a brief, they get to work and design templates that meet the business requirements. The business receives over one template to review. They designed each template with the business needs in mind.
Once the business has selected a handful of templates from a selection of designs, it is time for the two parties to meet and decide. This step is essential as it brings both the business and the technical aspects of a website into consideration. While the business talks about the features in the web design, the service providers consider the technicalities involved in executing it effectively.
Once both the parties decide and agree on a web design, the work begins. Make sure that both parties have an open communication channel that is used throughout the project. This reduces the chances of mistakes and bugs, which ultimately produces excellent results in a shorter span of time.
Similar to the guide mentioned above, when outsourcing web development projects, a few things need consideration. Hiring a local team or a freelancer can cost a lot more than outsourcing the entire project. The three simple steps of outsourcing web development projects are:
Before outsourcing website development, it is important to complete the business goals. These goals will directly affect the technological stacks required for web development. It also aids in achieving the brand image and ultimately increases revenues. The following steps can help outline the outsourcing project needs.
Once the requirements of the digital project are listed down, the next step is selecting the vendor. The requirement should be as accurate as possible keeping both the business and technical perspectives in mind. Platforms like GoodFirms, Clutch.co, and Manifest list offshore development teams. Selecting and recruiting an outsourcing vendor requires following the steps listed below.
The next step would be to create a list of potential companies that match your business requirements. Start by contacting each one and notice how each company communicates, the level of English they use, their cultural aspects, and how the information is presented. You can judge this during video interviews.
It is safe to gather information related to software development processes like the methodologies they use. This will include the measures and processes the web development company uses to ensure bug fixing and ongoing support processes.
You can also request code and design samples from the company before settling on one. Do not forget local recommendations from clients and look for references as well. Web development companies having a local representative automatically makes them more reliable.
The most important task is to gather as much information as possible before hiring a web development outsourcing team. The list of questions prepared beforehand will come in handy in this step. Avoid scheduling all the calls at once, since the information may be overwhelming. The technical information the outsourcing team shares can get confusing.
Creating a Google document of all the important information can help both companies to stay informed. Do not fall into the trap of selecting the first outsourcing company you meet, since they will say what you want to hear. That is a good sales pitch but does not mean good business for you.
A good tip to select an excellent offshore web development company is by judging the number of questions they ask the client. A good company will ask a lot of questions related to the project to clear the idea of what is required. This results in a web design and development that meets the business requirements. When you reach this stage, sign a Non-Disclosure Agreement (NDA).
Communication throughout the project is vital with the web development company. Using apps like Slack, Asana, or WhatsApp ensures that both teams stay connected at all times. The hindrance of time differences and holidays can be taken into consideration quickly.
Other tools where the web development project can be controlled step by step are:
Web development outsourcing companies appoint a Project Manager who is a mediator for both parties. He or she will manage the communication and report updates on both ends. Regular feedback is an efficient way to stay on the top of the game and it also saves time for both companies.
A good way to kick start the web development project is to meet daily to set everything on the right track. Once the development process is decided and the process set in action, there will be no need for daily meetings. However, constant feedback and updates will be required from each end. If a step is not yielding results, both the companies can meet and change the process into something better.
Effective communication is key for a successful web development project. This should stay active from the start to the end of the project. Ensuring that each process is done just the way it should be and nothing strays away from the business objectives.
According to popular belief, outsourcing web development and design projects to offshore companies jeopardizes sensitive data. This is because of some myths that prevail in the IT industry. Regardless, outsourcing is still a highly recommended way of doing business in the IT industry. Listed below are the top myths about outsourcing and the actual facts.
This is the most common myth in the IT industry that prevents businesses from outsourcing projects. The fear of losing control over an important project can be real, but in reality, the opposite is true. Outsourcing service providers incorporate the business needs and their input in every step of the project. Effective communication ensures that the business is constantly in control of the web development project.
The price tag of most offshore IT service providers is low when based in the sub-continent of Asia. This gives the idea that a low price tag means a low quality of a website. Although in reality, poor quality is not the result of low price, but low skills. A low set of skills can be either outsourced or in-house as well.
The availability of abundant talent in the subcontinent and other Asian countries leads to a competitive price tag for web development. Outsourcing web development means that the business is choosing experts in the field instead of relying on the average talent within the in-house team.
Businesses often think about language and cultural differences causing a hindrance in communication. However, most offshore web development providers are well versed in the English language. The different time zones, cultures, and languages is not a problem anymore. Working with many international clients, offshore IT providers are comfortable with understanding and explaining in English.
A company’s top priority is ensuring that its data is secure, which can be at risk of over sharing of sensitive information. This is another myth that prevents companies from outsourcing web development projects. When offshore companies work on a project with their clients, their top priority is also data security. If they take it lightly, they will jeopardize their image in the market and lose more business. Maintaining a trustworthy reputation is essential for business in the IT industry.
Many companies believe that outsourcing IT development companies can steal the intellectual property of the business. This includes withholding full IP rights and disclosing important codes to a third party. Although this is a serious concern for any business, it is not true. Every offshore IT service provider signs an NDA that binds them into a legal contract. The same goes for the business they are dealing with, all information is kept discreet from any third party.
Choosing the right outsourcing partner is a challenge that can only be overcome with trust. However, there are a few things to help businesses choose the right business partner when it comes to web development.
As discussed earlier, the steps for outsourcing web design and development projects is similar to choosing the right partner. When settling on an offshore development team, bigger is not always better. It is about the right fit that is an extension of your business team and can include the following:
Looking for an IT service provider that thrives in your niche is a good idea to get started with the search. A good reputation in the same field as your business is a go-ahead sign you are looking for. However, look for long-term partnerships and test-drive the digital products they have created by yourself. Another way is to reach out to relevant references.
Since IT service providers excel in all things digital, you need to keep an eye for someone who can do everything. Look for published technical expertise in many areas including mobile, website development and design, video, DevOps, database, machine learning, artificial intelligence, analytics, Cloud, and CRM.
Web development processes that include constant feedback in the development phase can be an easy business success. This can avoid costly rework and shorten the time-to-market meeting competition head-on. Effective development processes include feedback, testing, scaling, and ensuring that the results align with your business objectives.
Designing a website means that the IT service provider will focus on your business needs. A suitable partner will ensure that you are updated regularly on the development progress of your website. This can only be done once the scope of the project is clear and a roadmap is set in place for how the project will be completed.
An excellent outsourcing partner will treat your project with priority, whether it is small or a big one. Some projects will need constant additions, and the right outsourcing partner will ensure that all these needs are met in time. Effective communication is the basis on which it builds trust for a successful outsourcing web development project.