Search engine optimization (SEO) is the latest and the most important way to reach consumers. As important as SEO is, it is also quite time-consuming.
The tricks required to produce a perfect SEO project is not something businesses can do on their own. However, if done right it can boost business sales and promotions.
When the world went into a lockdown, the digital world expanded into what it is today. This resulted in outsourcing companies sprouting all around the world for all areas in the digital industry, SEO too can be outsourced. Here are some tricks and tips for outsourcing SEO projects in 2021.
Outsourcing SEO projects means that a business will get its work done through freelancers, agencies, or even part-time employees.
These individuals are experts in increasing the search engine rankings of any business, product or service. Moreover, outsourcing search engine optimization means that a business delegates the project to someone outside the company.
Similarly, if a business selects an agency that is based in another country halfway across the world, it will be called offshore SEO outsourcing. SEO experts offer several off-page SEO services including:
On-page SEO services include:
This way, SEO outsourcing can be split into two types and it helps companies understand what they need for their business.
The ever-evolving dynamics of the business world, especially if the digital industry raises the question of outsourcing. Outsourcing SEO services in 2021 are different than ever before but have become a lot easier as well. Let us look at the steps that can help businesses to outsource SEO projects in 2021.
Before getting into a contract or signing off the check, it is a good idea to set a list of measurable targets for the SEO project. It is better not to agree to the usual terms set by the outsourcing company but rather create your own. Set clear objectives like a higher Google ranking, increasing traffic to the website and having more followers on social media handles.
All the objectives should be measurable but achievable. Another thing to keep in mind is that these numbers should be set within a range. No outsourcing company would agree to unachievable targets or a specific number. Therefore, a range calculated based on the amount spent is a good idea.
Achieving your targets through SEO operations will highly depend on the firm you choose for the project. Choosing the right one may result in over-achievement and vice versa. Not selecting a firm that cannot be trusted will result in valuable waste of money and time. The best way to choose a trustworthy SEO firm is to look at their previous work and testimonials.
Reviews given to the firm by clients is a great way to understand what they can do for you. Moreover, do not fall into the trap of cheap packages that guarantee first page rankings. You can also judge them on the plan they make for you that meets your specific targets.
A great SEO campaign that produces reliable results spans over months. An SEO firm giving you a week’s plan or a month’s plan with good results is probably a scam.
The execution plan will include months of planning with the gradual increase in rankings. Some weeks may see breakthroughs depending on special occasions that directly relate to the product or service.
A good execution plan will also include activities for every month with the results the campaign hopes to achieve. Asking the firm to do a website audit and create an SEO report before the work starts is a good way to start. The plan will also include a one-time fee which will include all costs of digital campaigns as well as service fees of the firm.
Outsourcing SEO projects requires a good budget. A good way to set goals is by spreading out the budgeted amount over several months rather than spending it all over a few weeks. This allows businesses to analyze the ROI and reevaluate their SEO decision. These amounts should be discussed with the SEO firm before settling the contract.
SEO projects can be divided into sections some of which can be outsourced while some done in-house. While SEO needs expertise, handling an entire project with the internal team may be risky. You might not be able to see desired results within time and the money spent may go to waste.
However, training the in-house team is a good investment for the future of the company. Some basic SEO projects can be handled indoors and others completed through an SEO expert. Discussing these points with the SEO firm or specialist may help you filter out your choices.
SEO is not just about rankings on search engines but rather how your company looks on the internet. SEO outsourcing companies will be responsible for creating the brand image and bringing it in front of the eyes of the people. Keep in mind that SEO is just a part of a larger marketing campaign that will lead to more emails, higher lead generation, higher social media engagement and much more.
An important question to answer here is if your company is capable of handling these higher inquiries. If yes, you are good to go. Ask your outsource SEO service provider if they can generate other platforms of digital marketing. These strategies are great for growing business online.
As mentioned before, SEO is not a one month project but rather time-consuming. However, it does not mean that it cannot be measured every month. Businesses need to calculate and measure business growth based on the results generated through SEO. This also allows both parties an insight into what strategy is going in the right direction and what needs changing.
The concept of outsourcing was created to give business owners a holistic view of the activities instead of micro-managing the company. The company owners have a lot more on their minds like managing employees, managing PR and marketing of the business and supervising SEO and other strategies. Moreover, outsourcing allows owners to reduce the monotonous workload and measure the scale of the business.
Hiring a reliable and an experienced SEO expert is essential for business growth. So make sure you develop best practices when engaging an SEO firm. It is always best to look for alternatives which bring us to the next important questions:
SEO activities can be divided into different steps. While some can be performed by anyone with basic knowledge, others require an expert skill set. Some activities can be delegated to the in-house team depending on their availability, while others can be outsourced. This decision depends mainly on the budget you have set for the SEO of your business.
While working with an offshore SEO outsourcing firm, there is a fear of losing control and not being able to take legal action against fraud. For the SEO outsourcing firms, some clients can be difficult to deal with if they require constant feedback and interfere with the work of the expert.
However, the biggest advantage of outsourcing SEO is the cost involved which is very low as compared to training the in-house team. The advantages of in-house SEO are also many, being present in the same vicinity being the biggest one. Companies usually go for a combination of both in-house and out-house SEO.
When outsourcing SEO, companies can make mistakes especially if they are doing it for the first time. However, there are three main things to avoid while outsourcing SEO to ensure seamless project delivery. Let us look at them in detail:
Every SEO project requires proper directions so the outsourcing company can get on board with the company’s objectives. More often than not, SEO firms and experts get a vague requirements from companies. This only leads to confusion and the results are not what the company is expecting.
This is the other extreme of the first mistake mentioned above. Providing a brief for the SEO project should be adequate. Oversharing of details and information can confuse the SEO experts as every individual has their own way of working.
Giving them enough direction is the way to go, and give them space to add their magic. Another drawback of adding too much detail in the brief is a waste of valuable time. If it takes too much time to fill out a brief, it beats the purpose of outsourcing.
Feedback plays an essential role in the outsourcing world. Imagine an SEO expert that is in-house and you can just walk over to him or her and have a chat about what is good and what is not. However, when the question of outsourcing comes to mind, providing timely feedback is the only way to go.
Every SEO firm and expert work in a different way so it is important to first analyze what you are getting and what you expected. Both constructive and critical feedback is important for a successful SEO outsourcing project.
Every business can expect good results when an SEO project is completed successfully with outsourcing. The following few things can be expected through SEO outsourcing:
Only an expert SEO can give a business organic search that increases search engine ranking. Since the industry is getting competitive, the strategies are more than just keyword induction or internal and external linking. A good SEO firm will go beyond the basics to drive organic traffic to your website. The focus is on higher conversion rates through low cost per customer acquisition. You can also expect a drastic fall in paid media spends.
Since SEO requires a lot of work, it is better to outsource it so you can focus on other important business aspects. An outsourced team can scale your SEO while you keep your focus on running the business. Imagine you want to increase your PR relations with influential people, all you can do is speak to someone with links. However, if you want to scale it up, you will have to engage with a PR agency. The same goes for SEO outsourcing.
SEO experts and firms have enough experience to know what works well and what does not. They also know which strategies will generate higher organic search and what will result in spam. Instead of going for trial and error, it is better to outsource your SEO project and sit back to look at the results.
With the trial basis behind them, SEO outsourcing services can get faster results. This also saves you from making expensive mistakes. A big sized SEO firm will give you results even faster than one with a small number of members.
There are a lot of things to consider before engaging with an SEO outsourcing firm. Outsourcing comes with its advantages and disadvantages. However, in a year where the world has gone digital, the advantages of outsourcing outweigh the drawbacks. Making an informed decision that includes the business’s objectives can lead to successful SEO projects.
The debate of choosing between an in-house SEO team or outsourcing depends on the business resources. To begin with, the budget is an important determining factor followed by the business structure.
Another important factor to choose between in-house and outsourcing SEO teams is the capacity of the business to support an in-house team. It all comes down to the expertise involving SEO which is high competition in the industry.