Digitalization has grabbed the world by its coattails and dominated it at a very rapid pace. No matter the size of your business or the industry you belong to, having a strong online presence is imminent to building your brand’s reputation, capturing and maximizing your reach, and holding your own in the cutthroat market competition.
The advancement in technology has introduced a wide range of techniques through which designers and developers can enhance the user experience for customers. It takes about 0.05 seconds for a user to form an opinion about a website which is why understanding the importance of the latest web development and web design trends and following them is a key for a business’s success.
In this blog, we'll discuss some essential web designing and development trends one should know in 2021 and what the future holds for them.
Responsive website design and development is a philosophy to make web pages accessible on all platforms and optimize them with an easy-to-read format.
Instead of developing conventional web pages for desktops or laptop computers, responsive design uses a range of modern web development technologies and functionalities to provide consumers with optimized views on all platforms such as smartphones, tablets, conventional computers, and other electronic devices.
Captivating the audience at the very first glance is the hook you need to leave an impression. Parallax animations are the best way to create a visual story for the customer as soon as they open a website.
The optical illusion of objects moving in correspondence with each other makes up a view that lures the user to stay and explore a site further. The future of web design entails more visually captivating websites.
The main focus of a good website is to offer a phenomenal user experience. Minimalism doesn't mean that you compromise on insightful information on your website or use basic, less than stellar graphics. It suggests that you use a comfortable color scheme, uncluttered graphics, and optimize your content in an appealing way so that you'll be able to set yourself apart from your competitors.
Congrats! The user decided to give your website a chance and explore it further. The key objective now is to make sure that the user doesn't lose interest in your website. Thus, make use of compelling scrolling transformations that keep the user engaged with your online presence for a long time.
Keeping mobile screens in mind, user experience and aesthetics are enhanced by hiding the website navigation within a menu. The future of web design is making the navigation of the site as seamless as possible.
To keep things simplistic, single-page websites with long scrolling are more in demand so that users don't miss anything while navigating through the website.
Artificial intelligence, the future of web development, has progressed a lot in the past few decades. With technology progressing as much as it is, a lot of what AI is doing in web development is utilizing data at its best and learning to make informed decisions from it.
A few examples of AI-powered tools are virtual assistants such as Cortana, Alexa, and Siri, and chatbots. These technologies enhance the human experience and maximize engagement without the involvement of any human. This not only cuts costs but also improves the overall efficiency of day-to-day processes.
In 2021, more than half of online searches will feature voice searches. Amazon’s Alexa and Google Home enable users to speak directly to the devices about their searches and receive immediate responses. Through keypads, touch screens, voice inputs; the internet has certainly evolved a lot and will continue to evolve.
According to the latest voice search statistics by backlinko, 51% of consumers used voice search to find local business information, 74% of users used voice search in the last month, and 53% of users do voice searches daily. It is estimated that the voice recognition market will reach $15.8 billion by 2021.
Video content, one of the top web development trends, will grow exponentially as time passes. It accounts for more than 82% of global Internet traffic, as per biteable video marketing statistics report. The value of incorporating visuals into your marketing strategy is increasing.
Search engines such as Google will continue to reward video content on websites. Every 6 out of 10 people would rather watch online videos. In reality, if your site uses video, you're 53 times more likely to rank on Google's first page results.
It's 2021— no one on your website wants to scroll through blocks of text. Videos capture your audience's attention and encourage them to spend more time on your website— which, in turn, tells search engines that your website is a useful experience. Therefore, for the future of social media and email marketing, design videos continue to gain popularity.
Every day, people receive hundreds of emails and endless messages on social media. Your business needs to stand out online if you want to reach them. Fortunately, video advertising will help you gain the visibility you want.
In 2021, chatbots will remain an important part of web development trends. This AI-based technology uses instant messaging to chat with your customers or visitors to the site in real-time, day or night. Here are some stats from a backlino report on chatbots.
Most customers prefer to communicate with chatbots because they respond 24/7, respond promptly, remember the entire buying history correctly, and never lose patience. These virtual assistants provide excellent customer service, meet the expectations of customers, and automate repetitive tasks–which means you can focus on more important work.
IoT is one of the web development trends that is gradually spreading its wings to make day-to-day traditional processes automated. While web developers are not directly related to IoT, they will soon be interested in the development of web applications for analysis and data for their operations.
Many businesses have now begun to use Application Programming Interfaces (APIs), which enable web developers to connect with IoT devices. It would entail a link between apps and physical devices, which would necessitate the use of adaptable developers.
Software, hardware programming, networking, systems engineering and user interface, mobile app creation, and machine learning are all skills that an IoT developer must demonstrate.
Virtual reality is one of the long-awaited phenomena that many predicted will sweep the globe, impacting everything in its way. Virtual reality is intended to have an effect on a wide range of web design elements for a number of reasons. VR is sculpting a web path, and it's going to have a lot of fascinating new effects on web design.
Virtual reality or web VRs have already been adopted by some large enterprises and industry giants, such as Google and Microsoft. Virtual reality can be clearly described as the use of computer technology to construct a relaxing environment. Virtual reality can immerse users in an environment that cannot be replicated using current conventional interfaces. Users can engage and connect with the 3D world in real-time rather than accessing a screen in front of them.
VR is one of the leading web development trends, and will help you with virtual tours and other immersive experiences that enable users to experience something before purchasing a product or service. Developers who can build web apps for companies that enable potential consumers to have a virtual experience with a company's product or service are in high demand.
This will include taking on responsibility for new and creative VR methodologies study, assessment, implementation, and testing in the context of the web experience they are creating.
360-degree video production is one of the most in-demand skills today, with large corporations all over the world valuing it. 360-degree videos are responsible for providing an immersive and enhanced UI interface, which helps a website development through increasing interaction.
The video clips will be used to provide the user with a virtual view of the product, with every angle defined and illustrated in detail. Designers and developers with previous virtual reality expertise can easily create 360-degree videos for improved customer interaction.
Businesses that aim to expand their clientele and reach a larger audience need to have developers who can enhance the overall visibility of the website and put limelight on all its main products and services. It doesn't take long for a user to make their mind about staying on the website or closing that tab. So, here are some must-know web development practices that developers should know in 2021.
Following the highest priority web design trend, having a responsive web design that works on both desktop and mobile phones easily where zooming or shrinking images, text, or videos doesn't distort the view helps sustain customers. When you're on a hunt for something online and eventually visit a website, among many others, you expect it to be the best.
You don’t want a website that has uneven formatting or layout issues. A website with no responsive design loses its credibility and fails to connect with its audience.
With beautiful aesthetics and a highly functional view, customers will more likely invest their time and energy on your website and recommend your brand to others. And with a fast loading site and efficient navigations, the bounce rate will gradually decrease.
The majority of websites have navigation elements in both the header and footer. The header navigation could be a simple horizontal bar across the top, while the footer navigation could provide fast links to all of your site's pages.
Although using generic language in your header navigation can be enticing, it will not entice a site visitor to click and explore further. Use actionable language that is relevant to your offering and appeals to both search engines and customers.
Take things up a notch and change up your website lingo a bit to stand out from the rest. For example, you can use Discover or Our Story instead of About Us to give the customer insights about what you do, how you started, and what you offer. You can optimize Search Engine Optimization by listing pages by their relevant keywords in the footer.
You can transform almost any website into a progressive web app with a few clever additions. This means that, in comparison to a native app, a PWA can be developed relatively quickly. You can also include many of the features found in native apps, such as push alerts, offline support, and more.
There is absolutely nothing more off-putting than a website that takes forever to load. With lesser attention spans, most users will skip your website right off the bat when they will have to wait for it to load.
You have to ensure that your website is optimized and functional across all browsers and devices so that you aren't restricted by such things. While following all the web development trends your key priority should be the fast loading time of your website.
By 2020, the content marketing industry is set to become an industry worth billions. As SMM goes hand in hand with SEO, this will have a huge impact on Search Engine Optimization. One should diversify their reach to social media accounts and create an engaging online presence with eye-catching infographics and illustrations. This way your website will be more relatable and inclusive of all sorts of users.
Keeping track of everything from new and returning customers, channels where the traffic is coming from, product/ service people spend most of their time buying or viewing to conversions, complete checkouts, redirects, and much more can be processed seamlessly with a responsive web design. Google Analytics will provide a comprehensive report tracking all activity across all devices to improve your business' growth.
Fluid grids make use of grid systems that can be scaled based on the user's screen. Fluid grids allow constructing layouts of the website that dynamically resizes. It is based upon size pages rather than pixels so that the display can be resized regardless of the device's size. To get the exact size of elements for a perfect display across all devices, simply divide the width of each component by the size of the page.
Keeping in mind the latest web design trends, as good as flexible grids sound, there is only so much they can control. With a variety of display screens available in the market, we use media queries to make things easier. Media queries gather information related to the visitor and apply CSS style sheets accordingly.
Whereas with fluid grids and media queries, we were defining the size through code, flexible media allows the browser to automatically resize the media as per the CSS style sheet we have integrated.
Breakpoints are points where the website provides the best display no matter the size of the screen. Add breakpoints to smaller screens first, then expand the screen till the need for breakpoints becomes necessary.
Scrolling horizontally or zooming out the web page to view full content results in a poor user experience. Content should be written, keeping the width of the viewport into consideration. Images should be kept at max width so that they can resize according to the screen. You can use Flexbox to fit a set of items with different sizes or CSS flexible grid layouts to create grids that will automatically resize when the screen zooms in or shrinks out.
The staggering rate at which technological advancements are happening has just scratched the surface of something with boundless potential. With the number of internet users increasing every day and more businesses adapting to the digital world, it is clear that there are no limits to the ever-advancing tech world.
Following these web development best practices will help you expand your customer base and boost your company's online presence. If you're a beginner web developer, make sure you follow these guidelines with all of your projects.
If you’re a business owner then do a thorough check of your company's website and meet these criteria. If it doesn't, you can make the required adjustments as soon as possible. If your website is brand new or a few years old, what matters most is how you build it to help your company achieve its objectives.