The success of your online business depends on how well you connect and engage with your customers. A loyal customer buys more, endorses more, and stays longer.
Your best bet towards maximizing your reach is cultivating a robust customer engagement strategy.
One of the best examples of excellent customer engagement is Facebook Top Fan Badges.
Facebook features various types of badges to drive people to connect with your Facebook business page and encourage them to like, share, and comment on your content.
The top fan badge on Facebook is awarded to people who are very active in driving conversations, sharing content, participating in activities, and promoting your business to others.
These badges are not only good for boosting up your online activity but also for maximizing your reach and revenue.
One of the best things about Facebook’s top fan badge is that it allows you to recognize people who take interest in your service/product and engage with it too.
This creates opportunities for a business to modify their strategies according to what people like the most about them.
The top fans when awarded with these badges are more likely to vouch for your brand and encourage newcomers to put their trust in you. So, in the process of acknowledging your loyal customers, you gradually gain a competitive advantage.
You can personalize your marketing strategies according to your top fans and regularly update them about promotions, giveaways, deals, and discounts.
This will give them an incentive to invest in your brand and allow you to spread awareness about your services to a larger group of people.
Facebook top fan badges provide extra motivation for people to like, comment, and share your content. Someone who takes an active interest in your brand page is referred to as a top fan. These are the people who start discussions, give positive feedback on your product or service, and encourage others to give you a chance too. A Facebook user who follows you actively will be notified once they have fulfilled the requirements to become a top fan. The user must select whether or not to show the top fan badge, which appears only when they make a post on your website. Here are the key things that the feature offer:
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Want to know how you can utilize these top fans to your advantage? Here are some ideas to boost up your marketing strategies:
One thing you should do when people visit your Facebook page, engage with any ad or content, click on any of your CTA buttons, send an inquiry to your page, or save a post or page is to retarget with customized ads. In order to do this, you have to go to your Facebook Ads Manager and go to: Assets>Audiences> Create audience> Custom Audience > Use Facebook Sources, then select Facebook Page. Plan out the objective that fits your goals then set the time frame, and voila you are done.
Now that you have people raving about your products or services, use this opportunity to reach a wider range of people by making them ambassadors. Offer them exclusive discounts, deals, and perks so that they feel appreciated for their efforts. This will get them in gear to tap into their personal networks and spread a good word for your brand. With newcomers noticing the hype your top fans have created, they will be willing to give you a shot and put their trust in you.
Focus groups can be costly, but you already have captive, engaged Facebook top fans on your social media pages. Your Top Fans use your product or service on a daily basis and obviously enjoy it! But why should it end there? If you're anything like us, you assume that continuous change contributes to the best customer experience. So, take a look at what they're doing and even reach out to continue the discussion. Thank them for their help and inquire about what you can do to go above and beyond their standards. The level of personal interaction between a company and its customers is rare, and it will undoubtedly set you apart from the competition.
Having actual customers talk about their incredible experiences is a sure-fire way to boost the brand's reputation. And these top supporters are already commenting on your website. So use their words of encouragement to generate testimonials for your website. Of course, before reposting, always get their permission first.
One of the most important aspects of the marketing process is to determine exactly who is your target demographic based on the kind of websites you visit. Building a buyer persona will assist you in being more precise. The objective is to convey how your brand can solve a real problem for a real person. Your top fans can easily collect all the information necessary for your top buyer.
The top fan badge isn’t the only badge Facebook offers. Here are some more exciting badges that Facebook features:
To welcome the newcomers who have joined the group not more than one to two weeks ago, you can assign a new member badge. A simple tag will make your brand have a humanized outlook.
Your page followers who have maintained a steady activity in a month on your page by actively commenting, liking, and sharing your posts can receive this badge.
If a post gets more limelight over the past four weeks then the conversation starter will get this badge. This badge is to appreciate the page follower for their valued comments.
You might be given a conversation booster badge if your posts or comments consistently create useful discussions. This ensures that your posts inspire others to engage in more interaction, sharing, and commenting. Recognizing "Conversation Boosters" in a Facebook Group can be very helpful in facilitating and encouraging more interaction.
If you're a seasoned participant, it's always good to show some love to newcomers. Those who often engage with new participants are awarded the greeter badge. There are two advantages. The badge gives new members a sense of belonging, and it gives them respect. Greeters make newbies more confident in expressing their feedback on your product or services.
Sharing unique pictures and videos that attract the attention of the majority of the followers will be rewarded with the visual storyteller award.
The connect curator badge honors those who share external content and group-specific information. As you would expect, the links and news must receive a large number of likes or comments in order to qualify for the badge.
You can use all of the member help you can get within the first few weeks of forming a Facebook group. This is why a founding member's badge is a nice way to thank them for their contributions. The badge may be awarded to those who enter within the first three days, post, and invite others. The founding member badge is only open to new organizations, so keep that in mind.
This badge is often shown next to the admin or moderator’s name to assist other participants in identifying the group leaders. This makes for stronger group management, as well as a safer and more active culture as a whole. When moderators intervene and make a moderating decision, such as deleting a post or statement that violates the group's rules, this admin/moderator badge gives them more legitimacy and upper hand over other page followers.
The party anniversary badge commemorates the date on which a user joined a specific group. On that particular date, it appears next to the member's name.
Go to your Facebook business page and click on the Community button on the menu on the left side. This will show you a list of all of the top fans that Facebook has identified. If for any reason you cannot see the list of top Fans, then below is the process to turn on the top fan badge.
There will be a new tab that wasn’t present before. Make sure that the Facebook badge feature is ON and after that Facebook will assign badges to users through its algorithm. Read further to see how to turn off specific badges.
If you want to revoke this privilege at any time, simply click on a Top Fan comment and select the Remove Badge option. Alternatively, go to the left-hand column and select Community, then locate the person for whom you want to delete the privilege, tap the three dots next to their name, and select Remove Top Fan Badge.
It's possible that you don’t have access to the Facebook top fan badge. You need about 10,000 Facebook followers and 28 days of activity to ensure that you have access to badges. If you meet both these requirements then you must have the features turned off. Scroll up to see a step-by-step process on how to turn on this feature. To gain followers you just have to ensure that you have a solid content marketing plan that can engage the audience and help your page gain more views and followers.
Turning on the badge feature is the only thing you need to do to assign badges. Facebook will give badges to people who meet the requirements. More and more activity on the page such as liking, sharing, and commenting is the key to receiving these badges.
To see your top fans just click on community and a list of your Top Fans will appear. Facebook updates the Top Fans badges on a weekly basis, so, you can see who the top fan on Facebook is for the first time, and then who has been on the list of top fans for several weeks in a row.
Usually, Facebook does a decent job of removing trolls from the list. However, you can easily click three dots next to the top fan name and remove or block them if you see that they shouldn’t be there for whatsoever reason. If they've posted something offensive and you want to get rid of them immediately, you can also delete the badge from their comment section.
Digital marketing is forever expanding its methods and strategies to figure out the most effective way to run businesses. For you to adapt to these technological advancements is the key to staying ahead of the curve. Facebook these days is best known for running online businesses. So, when it offers a consumer-centric marketing and feedback strategy then you shouldn’t hold back. This is the time when you dive first and make the best possible impression on your audience. Leaving a long-lasting impression on customers allows you to build trust and iron-clad customer relationships.
Facebook has 2.8 billion monthly active users. That's a huge audience that you are missing out on if you are not utilizing Facebook marketing. Our pro marketers have helped businesses like yours increase purchases by 70% and attract 40% to 65% more buyers. Want to know how?Let's talk about your Facebook marketing strategy!GET A FREE PROPOSAL