Designing a website seems intimidating, right? If you are planning to design a website, learn the basics. Know how to do it the right way. Only then you will be able to make a successful website.
The art of web designing is evolving. Quite rapidly. Every day, more than 547,200 new websites are created in the world. Catching up with trends is crucial.
Before diving into the process of web designing, let's learn the basics. You must know the website design elements.
Always remember that the design incorporates the user experience. Well-designed websites allow the owners to engage with prospective users.
Web designing is a complex process. Designers need to pay attention to the visual appearance as well as the functional design.
Firstly, don't panic. Designing a website might look like a challenging task. However, using the correct visual resources, tips, and tools can help in the long run.
You can absolutely achieve it by following the right ways. Your website is the heart of your business. Most people learn about your business through it. It affects your conversion rates.
With the growing importance of websites, new standards and features are coming to light. These have changed the dynamics of web designing. Website elements must be managed adequately.
Remember that your customers care about your design. So, you should care more about it.
The web design best practices are based on creating brand awareness and ensuring positive perceptions of your audience.
Here are some of the best web design practices:
Yes, it's said that never judge a book by its cover. But, people always judge your business by its website.
Keep in mind that your web design has a significant impact on user's perceptions and views about your business.
Follow these tips to make your website useful for your business:
Your website allows you to connect with your customers. They visit it to gather information. So, provide them with all the necessary information.
Visuals grab attention easily.
Adding visuals to your site can back up your content. It provides a deeper understanding.
Visual appeals are crucial for effective web designing. It aids in building a lasting relationship with your audience.
Statistics show that 38% of user engagement is affected due to poor and unattractive layout or content.
The design impacts how you interact with your website. Also, how users interact with your website. A website has different components that collectively influence its image and success.
A good website design allows users to navigate your pages and read your content. They take action accordingly. Do you understand that your overall digital marketing strategy's success relies on your web design?
88% of the users won't return to a site after having a bad experience.
Here, we present the 7 key components of web design:
Do you know the primary objective of your website? Why do you want to create a website?
The answer would help in deciding the type of website you want to create.
Each website has different pages, visuals, and content. So, define your purpose and then choose what to add to your website.
Best designed websites are based on clearly defined goals. Setting up goals is a critical website design element. Make a list of everything you want to achieve from your website.
To design a website, the expected outcomes must be clearly stated. It is a basic web design element that aids in differentiating from other websites. It also gives a direction to the web designers.
Identifying the goals is the first step. The logo, title, name, niche, and tagline depend on the defined and designed goals.
The important aspects of the website must be introspectively designed keeping the goals and objectives in view. Website techniques must be consistent with goals that increase the usability and visibility of a website.
Your website's usability relies on navigation. Trust me, if users find it difficult to navigate, they will close the tab and switch to another site.
Navigation is highly important in ensuring a good user experience. Three principles of navigation are listed below:
Consistency - Use the same navigations on different pages
Simplicity - Allow users to learn how to use your website. The key is to ensure the fewest clicks take them where they want.
Clarity - Make it as clear as possible. Don't keep space for them to guess your navigation options.
Using a sitemap helps manage navigations. Some directions and guidance are always welcoming.
Your website navigation must be smooth and organized. The layout must be reasonable. Many websites have a search tab. A small magnifying glass usually on top of their page. It is an important web element. It adds convenience for users.
Along with this, an interactive menu can make navigation easier. Remember, don't add too much to the menu. It will become annoying.
Always keep in mind that the majority of your users are non-tech savvy. So, keep the navigations as simple as possible.
Some tips for making a user-friendly website:
Ever heard the phrase, less is more? When designing a website, this should be applied.
Minimal designing is a principle. Technology advancements have made it easier to design a site. Now, designers are adding fancy elements to enhance website features.
Minimalist sites not only attract attention but also load faster. It gives a professional and clean impression to visitors.
Minimal web design has fewer elements. But, it requires more attention from web designers. They need to create and maintain a balance to meet the objectives of the website and ensure user-friendliness.
The visual aesthetics and key tabs can be used. Make it easier for the users to remember. Different parts of the website must be connected. It will enhance the user experience and give them a satisfying feeling.
You can also use some informative pictures and videos. Add these to the plain typography to make it useful. It not only garners attention but also augments the recall value.
This approach also connects the lay components of the website without making it confusing.
When talking about website features, give the highest priority to content. It plays a huge role in influencing people and ensuring search engine optimization.
Just don't stop when your layout and schemes are ready. Hang in there to work on your content. Ensure that your message complements your design.
Mostly, users use the internet to gather information. They visit websites to gather data that supports their decisions.
It helps in communicating and informing users. So, the content should be readable, understandable, and unique.
Once you write, read it. Check closely. If everything you write is useful. See if you really need this content. Act efficiently. Use fewer words to communicate.
You must know that users find long paragraphs dull. Also, use headings and subheadings. Display your text using creative ideas. Organize it into sections.
If you are the designer or owner, design a content strategy. An appropriate tone can help in influencing users. So, convey the right information in the right way.
Maintaining the quality of content can lead to higher user engagement. It also improves user experience.
Tips for effective website content management:
SEO-friendly elements improve the ranking of your website.
It also helps in keeping up with the emerging industry trends. Adding SEO elements can improve the reach and engagement level.
Some of the key SEO tasks to prioritize are listed below:
Know what your users are searching for - Not only the keywords but also the questions they are asking. Understanding your user needs is the key. What do they want, the product or only the information?
Manage the quality of content - Content quality is one of Google's ranking factors. Content should satisfy users and answer their queries.
Track backlinks - Constantly monitor your backlinks. Clear up the low-quality links that are useless for your site.
SERP Snippets - If no one clicks on your page, will your ranking help you? No, it won't. Add unique meta title and description.
User experience - Add elements that facilitate users. Their experience is valuable. It significantly boosts the rankings.
All the web page design elements must comply with SEO-friendly features.
Google won't rank your site accurately if you fail to add SEO elements. It can contribute to increasing organic traffic and enhance the conversion rates.
Do you know your website makes the first impression of your business? Yes, it does. It is an essential element that influences the user experience.
Low speed leads to frustration.
If your website takes a lot of time to load, 39% of the people will stop engaging. Speed matters. It has a significant impact on the user experience.
Statistics also show 47% of web users expect the web page to load within 2 seconds.
High-speed results in higher returns. It reduces bounce rates. Also, helps in increasing conversions and engagement.
Speed is one of Google's ranking factors. You must also know that slow websites are costly. It affects the reputation of your site.
Some guidelines to optimize the speed of the website:
How can you assess the speed? Estimate your current loading time. If it's slow, set your performance goals. It should be under 3 seconds according to Google recommendations.
For the performance evaluation, you can use free tools like Pingdom, Google Pagespeed insights,and GTMetrix
Does your website speak for itself? It should be interactive. Communication is one of the elements of effective website design. It increases the user engagement rate.
Usually, websites have a chat option. Users can connect with the customer service representatives through it. A chat-bot facilitates managing interactions.
Communicate the core benefits of your business. Share the value your company creates. It will help in influencing buyers.
Communicating your message clearly is essential. It sounds easy, but can be tricky in many ways. Before you move on, always keep in mind, your visitors do not see your website the way you do. They do not know about your products and services.
An effective web design enhances user engagement. Grabs attention and influences their decisions.
For effective communication, focus on the following:
So many new trends have emerged in recent years. You can say that pre-2019 things are considered outdated today. The web design features must be enhanced according to the trends.
We have listed down some of the good modern website design trends:
In modern web design, the color scheme plays a unique role. It aids in creating cohesiveness between whatever your business presents and represents.
Web designers must know how to incorporate colors in their design. They need to choose the right number of colors.
Most modern website designs select around two to three colors from the palette. Choosing too many can distract users. For example, Apple's website has one background color and one accent color.
So, simplify your color scheme. It will help in staying focused.
A responsive web site design can facilitate in managing usability.
Make your webpage easily accessible, intuitive, and navigable.
Availability is the central part of usability. If your website doesn't work, it becomes worthless. It can lead to making users frustrated. Design parts of the website considering usability and responsiveness.
Do you want to miss out on customers because of poor accessibility and unavailability? I'm sure you don't want to. So here are some principles of managing the availability:
Make your site responsive - Ensure that it can be accessed using any device, a laptop, desktop, tablet, or smartphone. Google is constantly highlighting the mobile-first index.
Dead links - Confirm that there are no broken or disconnected links on your website. Screaming Frog can be used to check if there are any broken links.
Server connection - Your server time must be good. The users should be able to use your website. If they get an error, they will leave your site. Investing in good hosting can be beneficial.
In 2021, neomorphism has gained attention in the field of web designing.
This design approach incorporates the old elements when designing new sites. The trend is based on the idea of a flat design. It simplifies icons, shapes, and colors.
It makes content and visuals look more realistic and easily identifiable.
So, neomorphism is about merging different trends.
Technology advancements have provided web designers with more tools and tactics. In 2021, web designers are using abstract shapes.
These are the simple geometric shapes like circles, triangles, and squares.
These are used as alternative web design elements. Rather than using photography, the art is used.
The success of a website relies on its web design elements. The designers are required to take utmost care of elements and choose the best web design elements.
Nicely designed websites are usable and interactive. Websites are identified as the face of the business that helps in reaching potential customers.
So, websites must be designed cautiously using the best web design elements.
The suggested elements of good web design can be blended to make a website efficient, aesthetic, and effective at the same time. It is an answer to how to design a website in the best way.
Laying the foundation of your website based on these criteria, the website will burgeon in a span of mere days or hours. Using the elements of web design in the best designed websites can help in achieving desired outcomes.