When it comes to the customer experience of a restaurant, it starts long before a customer walks through the front doors. People look for restaurants online before going to a restaurant to eat. The chances of them looking up the menu on the restaurant website are very high. The restaurant website design plays an important role in the appetite of the customer. It also creates that first impression, which the customer walks with into the restaurant.
Therefore, it is essential that the web design is not only aesthetically pleasing but also effective. A restaurant website is considered a digital version of the physical restaurant. Keeping that in mind, the website must offer all necessary information like the menu, location, directions, ordering hours, deals and offers, and contact details. More information such as online reservations and food delivery information should be easily accessible.
While these are the basic elements of a good restaurant website design, should it have more? Dining out is all about enjoying a unique ambiance with loved ones. How does a digital experience promise customers amazing time at the restaurant as well? Consider the following restaurant website design tips to build a successful website.
A website does the same work as a restaurant manager, answering important information about the food. It is essential that the basic information be placed clearly on the home page so the visitor can access it quickly. The following points should be visible right after a visitor opens the website.
The first thing a customer will look for is the menu. Whatever the intention of the visitor – ordering online or making reservations, a menu is what converts a visitor to a customer. A detailed menu with categories like vegetarian, non-vegetarian, diet food, starters, main course, desserts, beverages, and drinks will keep the customer hooked. If the restaurant offers online orders, a separate menu should be mentioned for the purpose.
Having a clearly visible online ordering button will increase the chances of converting visitors to buying customers. Placing high-quality images of the food along with the menu triggers visitors to place an order immediately. There is nothing better than serving savory images of food to a hungry visitor.
Like store locators of retail brands, it is important to list all the outlets on a map. This should be done with complete contact information, outlet timings and addresses. Visitors conveniently know in which outlet to place their orders or make reservations.
When it comes to the service industry, feedback is highly important for business success. In a restaurant business, customer feedback is essential for success. This works positively for both the restaurant owners and the customers. The customers feel valued when they are heard and businesses make improvements for future interaction. Restaurant owners get an insight into what they can do to improve customer experience.
Having social media icons visible on the website encourages visitors to interact with the business. A catchy slogan can result in increased customer engagement on social media platforms. A strong social media presence adds to the credibility of the restaurant as it allows room for all kinds of feedback.
Every restaurant has a story of passion and love. Including an interesting ‘about us’ page in the web design will catch the attention of the visitor. This page must include the story of how the restaurant started the team members and the values incorporated.
It is a known fact that the most successful websites are made by web design professionals. They follow a set of guidelines when designing a website for a restaurant. The following four practices are best for designing a successful website for a restaurant.
Even the most beautiful and attractive website designs tend to fail if the messaging is not clear. When it comes to the restaurant website, content should be clear and to the point. Descriptions of menu items should be brief and small. If the restaurant wants to keep its customers in the know and talk about health benefits, those can be detailed.
In order to make readability better on the website, make sure there are white spaces present in between pieces of content. Moreover, the content should be structured, easily accessible, and scan-able.
Like every other web design, navigation has to be consistent, intuitive, and seamless. When a visitor gets to the website, he or she should know to be aware of where they are and where they need to go. Easy navigation keeps the visitors engaged and avoids frustration. A restaurant website must have the menu visible and easily accessible.
If the business offers a special discount when a certain amount of money is spent, the customers should know about it. Add a statement that informs the customers about the bonus or discount percentage they can avail of when they dine in. Restaurants that offer food delivery should consider adding an order-tracking feature to the website.
The right color palette will set the tone and brand image of the restaurant. Colors associated with food and restaurants are usually bright if it is fast food. If it is fine dining, the colors are usually monochrome to set a romantic and soothing ambiance. Colors play an essential role in building a successful brand identity.
While designing a restaurant website, the color palette should be soft or one that corresponds to real-life dishes that will trigger appetite. Important information like call-to-action buttons, headlines, special offers, and links should be set in high contrast colors. This will get the attention of visitors and the chances of anyone skipping them are low. Colours throughout the website should be consistent.
Keeping visitors engaged is highly important for reducing bounce rates and building trust in the brand. This can be done by the effective use of images and animations. Effective use means the correct integration of content on web pages and images.
The trick of using images and animation on the restaurant website is to use them frugally. All imagery should be high quality that increases the appetite of the customers. Like the colour palette, the imagery also reflects the brand image. Using white spaces effectively to place all elements can make the website look appealing.
The following 15 restaurant website designs are great for inspiration. These are appealing, professional and reflect the brand’s image.
The use of high-quality images creates a professional-looking website. Real pictures of the restaurant and dishes reflect the ambiance and promise a great time to its visitors. Three links are centered in the middle of the image that takes the visitors to the menu and dine-in reservations. The address of the restaurant is mentioned at the top for easy access. See the website here.
This website has a classy visual appeal with a simple menu and images that complement the brand. The functionality of this website is top-notch and the white on the black menu shows simplicity and professionalism. Visit the Hunter website here.
This is an image-heavy restaurant website that attracts visitors and customers through appealing imagery of gourmet dishes. It is highly functional and easy to navigate. See the website here.
Barney’s uses a simple methodology of using mouth-watering pictures of food and using black and white fonts so it stands out. This restaurant goes the extra mile of mentioning the ingredients used so the customers know what is on their plate. See the stunning website here.
This is a great example for those restaurants, which are located in picturesque areas. Photography is key for such restaurants as it adds appeal to the customers. High-quality images that reflect the food quality and scenery is what sets this website apart. Visit the website here.
Wide images of the restaurant with the mention of awards is what attracts the customers to this restaurant. The overall look of the website is refreshing and modern at the same time. See the unique website here.
This is a great example of sharing the uniqueness of the restaurant with visitors and customers. The imagery is enough to speak for itself. One-word descriptions set the tone right and build a strong brand image. See this simple yet effective website here.
As the name suggests, this restaurant is all about fresh fruits. Focusing on fresh juices and shakes, the refreshing colour palette sets this website apart. The focus on colours makes this website unique. See website here.
This is an amazing example of the fun-filled experience of sweet shops and ice cream parlours. If the restaurant focuses on desserts, using bright colors is the way to go, just like Yummy has. The grid layout of using mouth-watering images and simple text sets this website apart. See the yummy website here.
This website is simple and effective. Easy navigation enables customers to order fresh juices online. The layout is on a simple white background with colourful juice bottles that talks clearly about the brand. See the website here.
The use of large images and large fonts gives this website a simple yet effective look. The easy to read menu and ordering option makes it feel clutter-free. See the Pacific website here.
This is the perfect example of creating a web design for a high-end restaurant. Images are high-quality that are placed in a strategic manner to give the feeling of class and standard. Images are darkened with fancy food options as props. Visit this beautiful website here.
Thelma’s website talks about the heritage and history of the brand. With images of fields and countryside, visitors feel refreshed and it automatically builds trust. See the website here.
This restaurant talks about the feeling of home in every dish. The imagery is all about giving time to making dishes and adding love to every meal. See the website here.
This is a great restaurant website, which keeps things simple yet effective. The story of the team is mentioned at the top with social media links easily visible. Visit the website here.
Getting a website designed by a professional often costs a lot of money. However, there is a wide gap between the quoted prices ranging from $600 to $12000. One may ask the reason behind such a wide gap and the answer lies in the perception of the restaurant owner. Having a website is not an addition of services or products, but an investment.
A website helps to reach a wider range of audience and an effective website has a higher conversion rate. If a restaurant owner spends $12000 on a website and has a good conversion rate, there will be more reservations. More reservations mean higher earnings every night, this results in bigger profits. So getting a good website designed by a professional is a profitable investment.
The four basic developmental phases of creating a good restaurant website are design, coding, testing, and release. Usually, the cost of creating a website is calculated on an hourly basis. The top-tier website development companies based in the US and UK charge $250 per hour. However, average-rated companies charge $90 per hour. Other agencies based in Eastern Europe will charge only $30 per hour.
The goal of every website should be uniqueness and functionality. Making the right decision of choosing a website development company will determine the fate of the website. It is advised to include the testing phase of the website in the contract so all errors and bugs can be fixed as soon as they occur.
Be sure to checkmark these points before you start building a standout website for your restaurant. These are guidelines and checklists you can follow to avoid overlooking anything.