The importance of motion graphics in 2021 cannot be emphasized enough. Moving graphics instead of static icons, vectors and pictures attract customers and reduce bounce rates. It is a powerful tool for advertising and brands are realizing its importance.
Recent motion design trends are innovative and take a brand image to higher levels. It is a great way for brands to send their message effectively, one that results in higher retention. Motion design boosts brand growth by keeping the customers engaged. A creative graphic video increases the chance of organic boosts by customers themselves.
Motion graphic videos are effective since it helps to convey a message in a clear and short message. This is the reason why businesses are using this technique heavily in their advertising and promotions today. The results are captivating apps and websites with informative and entertaining videos. The bright and subtle colours of symbols, effects and animated characters increased traffic.
The process of creating motion graphics is a lengthy one. It involves several steps from sketching to combining 2D and 3D models to a dynamic scene. However, each process is different and depends on the goal and objective of the video. With the entrance of several motion graphics tools and software, artists can avoid animation mistakes.
Using the best tools and software can help businesses to create the perfect motion graphic videos. Different software is designed to create different types of graphics. However, some can create complex graphic designs, which are suitable for difficult processes.
The following software and tools are ideal for creating motion graphics videos.
The best way to describe After Effects (AE) is that it is a hybrid between a standard video editor and Photoshop. The users have the advantage of using AE in the Creative Cloud ecosystem through Adobe. It can be integrated with other editing systems like Final Cut Pro X and Avid Media Composer. This integration allows the users to create 3D videos using other applications like Maya, Cinema 4D and 3Ds Max.
These extensions make AE even more powerful since users can make edits and additions right there and then. Animated graphics can be transferred to make qualitative visual effects. Additionally, users can create 2D animations, manage and create all kinds of graphic works. Tracking movements and perfecting the layout is another special feature users can benefit from. There will be no need for an additional colour-correcting tool since it can be done in AE with extensions.
Moreover, using AE enables users to model and particle effects. They can also delete objects if needed. Users can install third-party plugins to work with 3D elements, these plugins are effects browser, composition panel and timeline.
AE is the primary video editor by Adobe that allows users to develop graphics on illustrator and Photoshop and animate them in AE. The process of storyboarding and developing elements for the video remain. Once the motion graphic video project is finished, it can be exported as a video file directly.
This is a 3D animation tool and users who are familiar with Adobe After Effects find using Cinema 4D easy. The features of this software are:
The downside is that the modelling workflow of Cinema 4D requires several updates and that there is a cost of a standalone application.
Using Cinema 4D is like a simple transition to 3D animations for those users who have sound knowledge of Adobe After Effects. Since it can be integrated with After Effects, users find the workflow seamless and non-destructive. They can easily manage projects between the two software with the convenience of editing and duplicating various parameters.
Cinema 4D is compatible with GPU-accelerated rendering engines with unique features that allow users to create high-quality 3D models. Using Cinema 4D also lets animators and artists save time because this software is quick when it comes to featuring on PC screens. The best third-party rendering engines are Octane, Redshift and V-Ray.
Cinema 4D is a popular choice for animators for texturing, modelling, rendering, simulation effects and of course, animation. Professionals use this software because it is the best one for integrating 3D elements into a motion graphics video project.
Premiere Pro from Adobe helps users to synchronize audio with video automatically. The following features are the reason why Premiere Pro by Adobe is a popular choice for creating motion graphics animations.
Although it is a great software it is quite demanding on performance. The layout of the buttons of this software are small and often hidden.
When it comes to the work done by Adobe, it has ensured that both After Effects and Premiere Pro are integrated for the convenience of the users. One feature that goes up and beyond any other software or tool is that they are linked. This means users can make edits and adjustments on a file on both the software without the need to render it first.
Adobe Premiere Pro allows users to create motion graphs video on a timeline. It is great for bringing the audio and visual part of the video together. However, given the fact that there are more formats and features, they can be used for further editing. Programs like Sony Vegas, Final Cut Pro and Avid Media Composer can be integrated as an addition to Premiere Pro.
This is the software where motion graphics designers will add the final touches like transitions, sound effects, music and link more than one video together. To enhance the flow and synchronization of the final video, animation snippets can also be added using Adobe Premiere Pro.
Mocha Pro is a motion graphics software that is mainly used for tracking and splines. The following features make this tool a great addition for motion graphic designers.
However, the cost of a standalone application is quite high for such features. Mocha Pro also requires the availability of Adobe products and development is required.
The tracking system of this software is planar-based, which allows users to track movements outside the cluster of pixels. This feature alone makes it a favourite for those artists who are working on the screen replacement. This task is not easy to master but the spline-based workflow makes it easy for any animator.
The spline feature alone makes this a robust tool for illustrators and animators alike. Rotoscoping is another feature that can be done using Mocha Pro. Setting the standards high, this software is perfect for commercial purposes. Since it is a plug-in for AE and Premiere Pro, it allows users to track shots in Mocha using After Effects. The integration of Mocha with After Effects is one of the best combinations for any motion graphic designer.
This is an ideal tool for creating timeline videos. Other significant features include:
The downside is that the application is bit-map based. However, motion graphics artists can use whiteboards for designing videos. Storyboard edits can be done on Photoshop with a lot more features at the disposal of users. This is a nifty tool and as useful as software gets. All illustrators and motion graphic designers understand the importance of Adobe Photoshop and it is mandatory to say the very least.
Being experienced at using Photoshop helps designers to create complicated animated graphic projects. For animators, having sound knowledge of Photoshop is like the first step towards becoming a professional in the field.
Focusing on motion graphic designers alone, using this software can enable them to create and design storyboards. A storyboard is the first step of a motion graphic video. Although some designers prefer using a pencil and sketchbook, creating a storyboard on Photoshop enables them to import it to AE. The best thing about Adobe software is that they can all be integrated for seamless project continuation and transfers.
The drawback is that it only allows the users to create and work with vector graphics. Additionally, there is the cost of a monthly subscription that the user has to bear.
Similar to Adobe Photoshop, the main difference of Illustrator is that it is a vector image editing software. This means that the users can scale a file without pixelating it. Illustrator is a powerful and popular tool in the graphic design industry ideal for creating logos, characters, environments and objects.
Vector images are the starting point and a significant part of any animation workflow, no matter what is in the process of making. Again, since Illustrator is created by Adobe, designers can import their files to Photoshop and After Effects. The quality of the design stays constant. Since both the software can be integrated, editing an image on illustrator will automatically update it on AE as well.
Maya is a great software for complicated designs. The pin to geometry and physics allows designers to create masterpieces using this software. The following features make this ideal for professional motion graphics designers:
Being a software for complicated designs, Maya is not for novices. It takes practice and a high level of practice and experience to create motion graphic designs using this software. There is the cost of a yearly subscription that needs to be kept in mind.
Although, for 3D modelling and animation, Cinema 4D is used. Maya is used in the film industry for creating complicated filmy scenarios. It allows creators to write a script that can extend the functionality beyond what integrated tools allow.
Maya is a full-featured software for developing 3D resources for video games, television and film. It does allow animators to create motion graphics. Cinema 4D is new and, due to its simplicity, became a competition for Maya in the motion graphics industry.
Nuke is an editorial and review tool for compositing motion graphic videos. Additional features include:
However, it is very expensive and requires additional skills and equipment. Nuke and After Effects can be used for creating similar compositing projects. Having said that, Nuke is designed especially for proficient users. The professional level node-based software enables users to combine 3D elements into motion graphic videos. Nuke is ideal for projects that are big-scale and collaborative.
This software is used all around the world in the television and film industry. Since it includes an impressive list of 2D and 3D capabilities, professional-level motion graphic designers use this software. However, Foundry has created a few plugins for Nuke, which are also available for users of After Effects.
Blender is a render engine for cycles. It is great for creating complicated games in addition to the following features:
Blender is great software but it requires additional installation and configuration skills. This tool is not for beginners. This is the best VFX software, which is free of cost. Although, the open-source 3D modelling package needs buying to create 3D images.
Blender is popular among animators and artists of the gaming industry. Its ability to support an entire 3D pipeline modelling allows motion tracking, video editing and simulation. Similar to Maya, using Blender needs a lot of experience and has a steep learning curve. It is ideal for artists who love creating new worlds and characters.