Businesses build websites mainly to create their online presence and use this presence as a marketing tool. Websites play an important role in advertising no matter what the nature of business is. Web design, therefore, is an important part of branding and online marketing. Hospital and healthcare website designs are no different. A strategically designed website grabs the attention of the visitors and converts them into customers.
There are multiple factors that contribute to an appealing website design. If kept in mind at the time of building a website, these factors can result in a high-quality website that gets the brand message across clearly. When it comes to designing a healthcare website, it has to be informative.
Anyone visiting the website must be able to access purposeful information easily. The interface should be user-friendly meaning that it should guide the visitors conveniently across one web page to another. The layout and design of the website are a direct reflection of the brand persona so using professional color palettes will keep the visitors engaged.
When it comes to designing a website for a hospital, clinic, or healthcare service, it should be done from a different perspective. The following key features will result in an effective web design of healthcare services.
The success of hospitals and healthcare providers depends on the quality of their services. However, in today’s digital age, most patients get their information online. Since the year of the pandemic, website designs for hospitals and healthcare have become even more important. How can such websites build trust when it comes to health and sensitive issues related to them?
The following 15 websites are perfect web design inspirations of aesthetically pleasing websites with a user-friendly interface and easy navigation tools. They all have two things in common – one, enough information related to their specialty in health. Two, a unique brand voice that is their own.
The Royal Melbourne Hospital has a history of 170 years that can be seen in its contemporary yet modern web design. This combination creates trust and the detailed information available on the website keeps visitors engaged. View the website here.
The first impression this website creates is positivity. The colors and images used are uplifting and send a positive message about physiotherapy. There is in-depth information on various topics related to physical problems and their solutions. Visit Fitwise here.
This modern website focuses on physicians and researchers helping their patients. The images are powerful and in balance with the text content. This website is the perfect example of to-the-point messaging that does not feel cluttered. Visit the Alfred website here.
This website utilizes its aesthetics from the “feel-good” human perception. The logo is a lotus flower, which is a symbol of wellness. Perfectly balanced white spaces on the homepage continue throughout the website. All visitors can get access to relevant information before making an appointment. Visit the Northern Health website here.
This website speaks volumes about simplicity being the best. Easy to navigate tabs ensure that visitors get all the information they need about practice and appointment hours. There is detailed information available for the visitors so they can make an informed decision before booking an appointment. See the website here.
This website removes all the hassles for visitors by pointing them towards the booking page. The simple homepage speaks volumes about how one image can get the brand’s message across. Simple information is easily accessible to visitors on the carousel available at the bottom of the homepage. See the Huntingdale website here.
As a promise to its name, the website of this hospital appeals to women. The color palette, font, and images used in the website aim to attract women. Positive messages about motherhood throughout the website build an emotional attachment to the brand. See the website here.
This website is unique in the way that it focuses on scientific research. It is evident from the images used with geometric insignias printed on human beings. Other web pages talk in length about the modern equipment the hospital uses to treat their patients. Visit the website here.
Lifecare plays on its unique feature of being available all over the country on the homepage. This encourages the visitors to look up their closest available practitioner and book an appointment. The happy faces of sports personalities after getting physiotherapy is a clear message to get across potential customers. See the website here.
The colorful and heart-touching images used in this healthcare website resonate with every visitor. From the homepage to other web pages of the website, the brand talks about the diversity and friendliness of the staff. The navigation is simple and user-friendly. Visit the website here.
This is a great example of an interactive website that has a patient portal. The call icon on the top allows visitors to make a call and talk to a representative directly from the website. Booking an appointment with a doctor or paying the bills is very easy. See the website here.
This is a perfect clutter-free, to the point and high-quality brand website there is. The colors are consistent across the website with strong photographs. Impactful words that talk about the values of Peter Mac take the website feel to another level. Visit MacCallum here.
Using a different approach, this website is unique with its messaging. Instead of using people or doctors’ images, they have used structural designs. This sophisticated approach gives a clear message that the visitor is incapable and professional hands. See the unique messaging here.
Their aim is to provide quality health services for patients of all ages. The images on different web pages emphasize this motto. This is not a large website, but it is big enough to provide relevant information to the visitors. Visit the website here.
Although this is a charitable foundation, the proceeds go to improving children’s health. The website is direct and interactive with positive and happy faces of children. Visitors directly get information about how their donations are being utilized and how it is improving the health and life of children. See the website here.
The following strategies make any healthcare website a success. Since the healthcare industry is all about trust and confidence, the strategies are slightly different. Keeping these strategies in mind before designing an effective website can help boost traffic and lead to a higher conversion rate. These are:
Data visualization helps patients understand their health and physical condition without getting professional health. With fitness gear like watches, data visualization has entered the consumer market and made lives easier. Investing in a data visualization tool is a great healthcare strategy that will quickly win the trust of patients.
The search icon should be clearly visible to the users. Since a healthcare website has many departments, subcategories can help. Making a simple list of categories grouped together like “Neurology,” “Oncology,” “Psychiatry,” “Epidemiology,” “Addiction” can help patients navigate. A subcategory can also make the website simpler for first-time visitors.
The Americans with Disabilities Act (ADA) is a civil rights law protecting those individuals who suffer from disabilities from discrimination. Ever since ADA was introduced, it is applicable to all public areas, public transport and access to public buildings. However, in 2010 ADA issued some rules and regulations about the accessibility of websites.
According to the rules, websites need to follow Web Content Accessibility Guidelines in order to meet the minimum standards of accessibility. When applying ADA guidelines on healthcare websites, there are specific recommendations that should be followed. According to the guidelines, all websites that are publicly accessible should be perceivable, operable, understandable, and robust. All web designs should be compliant with the ADA rule simply because it is the right thing to do.
It is important to note that since 2018, 52% of all web browsing occurs on mobile devices. Many businesses took to redesign their websites with one objective in mind – to make them mobile-friendly. Most visitors will navigate through the healthcare or hospital website using their phones and if that experience is a bad one, it is poor branding.
When it comes to making monetary decisions using an online platform, reviews and testimonials play a vital role. According to a survey conducted by Nielsen, 70% of purchase decisions were influenced by online reviews. Recommendations from family members and friends came in second. This survey shows the importance of placing testimonials and reviews prominently on the website. When it comes to the healthcare and hospital industry, a positive customer experience is an important asset. This builds trust and confidence in first-time visitors and positively influences purchase behavior.